バーチャルナースアシスタント市場調査

市場調査がヘルスケア業界にもたらすメリット

ヘルスケアのデジタル要素は急速に技術的な専門分野となりつつあり、医師、看護師、看護助手が重要な役割を担っています。ヘルスケアへのリモート アクセスにより、多くの機会が生まれます。患者は自分の健康を管理できるようになりました。ただし、医療提供者による専門的な指導と監視は依然として必要です。

• How exactly are these professionals presenting the market to the target demographic?
• 患者様はあなたが提供しているバーチャルサービスについてご存知ですか?
• 患者はバーチャル看護助手がどのようなメリットをもたらすか知っていますか? 

これらの質問に答えるには、市場調査が重要な役割を果たします。

適切なマーケティングキャンペーンの作成

Market research generates data for virtual nurse assistants and other professionals, which they can use to craft an appropriate marketing campaign targeting a specific demographic. Accurate data collection and analysis are essential for creating marketing or advertising strategies that reach the correct demographic. The focus has to be on the demographic that health care services will benefit. Data collection is particularly important if the advertising campaign targets a niche market. For example, the aim can be clients looking for the services of virtual nurse assistants. Without reliable research data, the wrong reports may drive the marketing campaign. This type of marketing could affect the efficacy of the campaign.

プロバイダーデータの信頼性を高める

Accurate data comes from sound research techniques. This principle also holds in the health care industry. In healthcare, wrong or inaccurate data can pose a danger to human lives. Health care businesses should avail themselves of vigorous and reliable market research. They should ensure that the market researchers that they hire can produce accurate data. By publishing the study, they put themselves in a credible, trusted position. This position makes them more attractive to potential customers. Reliable data makes for better advertising. For example, you can show how hiring a virtual nursing assistant reduces emergency room visits.  Virtual nursing assistants can use such data for several other purposes, such as promoting their services to house-bound or senior patients.

特定のニーズに応えるターゲットを絞ったヘルスケア サービスの創出

Marketing research not only focuses on how to present and deliver services. Survey results can also determine what kind of services a target population needs. A population is always more receptive to a marketing campaign for a service that they need. The reverse is also true. For example, it tells you where to market senior home health care services. It also tells you that such a venture would not make sense in an area where the older population is less than 5%.

市場動向を常に把握する

市場調査では、ターゲット層が求めている製品やサービスに関するデータを収集します。また、特定の層に最適な配送方法に関する情報も得られます。また、特定のキャンペーンに最適な時期などもわかります。こうしたデータはすべて、効果的で効率的なキャンペーンの作成に役立ちます。こうしたキャンペーンは、新製品や新サービスを最大限に宣伝します。

バーチャルナース市場調査について

Market research is crucial for any marketing campaign. We provide Qualitative, Quantitative and Strategy Research.  Research ensures campaign efficacy and better use of resources. It also gives you a better connection to the target demographic and assures the delivery of services to the demographic that needs it most. This information on the customers you’re advertising to is the reason why the best companies make market research a priority. They do due diligence before making important marketing and business decisions. If businesses want to succeed in the health care industry, they should follow suit.

次回のお問い合わせは バーチャル看護助手市場調査プロジェクト。