キャビア市場調査

ルース・スタナート

キャビア市場調査

SIS 国際市場調査と戦略

2011年初頭、ロシア政府はヨーロッパへのキャビアの輸出禁止を解除した。

ロシア政府は、アゾフ海とカスピ海でのチョウザメの乱獲と密漁を阻止するために、2002年にこの禁止令を発令した。ソビエト時代、世界で最も人気のあるキャビアであるブラックキャビアの主な産地は、アゾフ海とカスピ海だった。ソビエト崩壊後のロシアを巻き込んだ経済混乱と相まって、ロシアのキャビア市場は密漁者と違法な乱獲に支配されるようになった。1980年代後半から2010年にかけて、アゾフ海とカスピ海のチョウザメの個体数は約40分の1に減少した。

Russia may face some challenges in its re-entry to the caviar market.

Russia faces competition from Iran, which emerged as the top exporter of black caviar to Europe during the nine-year period of Russia’s export ban.  Israel also exports caviar, selling about 3000 kg of caviar in 2011.  Israel, in contrast to Russia, is not limited by internal export regulations, as caviar cannot be sold in Israel due to religious laws.  The Russian law only allows 150 kilos of black caviar to be exported annually to Europe.  The demand for black caviar is high, and the limited supply of Russian caviar exports may not be able to fully meet this demand, allowing competitors to stay in business. Russia’s nine-year exit from the European caviar market may have allowed competing markets such as those of Iran and Israel to develop loyal relationships with consumers.  However, Russian caviar’s historical reputation may help it regain its market share.

ロシアでは、野生のチョウザメに代わるチョウザメ養殖場が登場した。

The amount of these farms is expected to rise.  As the number of these farms grows, Russia may eventually regain its world market share of black caviar exports.  It takes about seven years to raise a sturgeon, and Russian’s nine year ban has provided time to raise new sturgeon.  These farms may eventually make up a major source of exported Russian caviar, supplemented by some wild sturgeon-derived caviar.  As caviar production shifts to farms and increasingly stringent penalties on poachers decrease illegal poaching of wild sturgeon, these wild sturgeon may be given an opportunity to repopulate and eventually allow Russia to increase its quota on wild sturgeon-derived caviar.

政治的緊張もロシアのキャビア市場の復活を複雑にする可能性がある。

The European Union has regulations regarding aquacultured products, and in past years, the Russian government has refused to sign certain trade agreements.  In addition to Russia, Turkmenistan, Iran, Azerbaijan, and Kazakhstan surround the Caspian Sea, which may prevent Russia from fully capitalizing on the sturgeon in the Caspian Sea.  Russia has gotten into conflicts with former Soviet republics that have been seeking to re-establish their national identities, and a paucity of agreements among these countries may pose hurdles in the effort to repopulate the wild sturgeon population.  The United States may be another potential for Russian black caviar exports, but political disagreements between these two countries may make it difficult for Russia to take full advantage of the U.S. market, allowing exporters such as Israel, which maintains friendly relations with the U.S., to take up more of the U.S. market share.

 

 

 

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