医薬品・ヘルスケア市場調査

The healthcare market is one of the world’s largest and fastest-growing industries. It offers treatments, pharmaceuticals and services to people who need preventive, rehabilitative or curative treatment. The Pharmaceutical industry, Biotechnology industry, Medical Device industry and several other life sciences industries in health care sector form the healthcare industry.

ヘルスケアの変化

As the world is increasingly global, opportunities and challenges face health industries globally.  Ageing demographics in the Developed World and some major emerging markets such as China may have profound impact on the evolution of healthcare systems, technology, industries and regulatory affairs.  Likewise, growing societies in young emerging markets can mean further complexity in these industries.  Other complexities such as the regulatory landscape in major markets such as the United States can have profound impact on global healthcare markets.

医療の意思決定者

Healthcare providers and professionals include hospital workers, clinical workers, doctors, payors, nurses, and volunteer health workers. The healthcare industry employs the largest number of people in the world.

製薬業界

The pharmaceutical industry consists of the development, production, distribution and marketing of drugs and medications and has a major share in the medical industry. It is one of the most regulated industries all around the world regarding the testing of drugs and safety of users.

さらに、バイオテクノロジー産業は遺伝子工学とも呼ばれ、生物を利用して医薬品の製造に使用できる製品を生み出します。この産業は厳密には医療産業に限定されていないため、製薬分野での発展は重要な役割を果たします。

ヘルスケアにおけるデジタルイノベーション

Technology has increasingly played a key role in people’s lives, with the rising application of technology helping the healthcare industry to provide more efficient services and information to customers in an optimized manner. The emergence of information enables them to be increasingly aware of their needs.

医療における患者中心主義

ヘルスケア業界のもう 1 つのトレンドは、健康に関する意識を高めるための一連のプログラムです。このプログラムは、業界の多数の組織によって実施されています。さらに、顧客に健康、安全、病気の予防に関する情報を提供することにも重点が置かれるようになっています。

業界のもう 1 つの進歩は、価格構造の透明性です。大量の情報により、顧客は医療費の内訳を簡単に把握できます。医療費の高騰は、業界に影響を与える大きな問題の 1 つです。過去数年間で医療費は大幅に上昇しており、人々は処方薬ではなく OTC 薬に切り替えています。

規制上の課題

Other major challenges nowadays are strict laws and regulations that need to be abided by the industry to ensure safety and efficacy of medication and processes. Licenses and patents are an increasingly important competitive advantages.  HIPAA and Cybersecurity remain significant challenges. Some Healthcare leaders are looking to Artificial Intelligence to keep abreast of changes in Regulation and Compliance.

市場調査がどのように役立つか

Market Research provides data, insights and strategies to optimize treatments and improve lives.  Research uncovers patient journeys, attitudes, opinions, and behavioral insights.  It also tests products, treatments, advertisements, websites and apps.

当社は以下のソリューションを提供します:

• 患者の旅のマッピング
• 患者の民族誌
• ケアテイカー研究
• 医師インタビューと洞察
• フォーカスグループと患者インタビュー
• 病院管理者研究
• 医療機器研究
• 医薬品広告テスト