Oceania Market Research | Australia & New Zealand | SIS International

Oceania Field Operations

Two Markets.
Urban and Rural.
Full Reach.

SIS International fields primary research across Australia and New Zealand with access to both urban metropolitan panels in Sydney, Melbourne, Brisbane, Perth, and Auckland and regional respondent networks that reach mining communities, agricultural regions, and rural populations standard online panels miss. From FMCG concept testing in Sydney to mining sector B2B interviews in Western Australia to dairy export market assessments in Canterbury, our Oceania practice covers the full geographic and economic range.

Core Markets

Major Metro Areas

40+

Years of Operations

01 — Resources B2B Access

Mining, Energy, and Agricultural Executive Panels

Australia’s mining sector in Western Australia and Queensland and New Zealand’s agricultural export economy require B2B research with respondents who are geographically dispersed, operationally focused, and difficult to recruit through standard panels. SIS maintains verified B2B respondent networks across the resources sector, including site managers, procurement directors, and logistics executives verified by employer and operational role.

02 — Urban-Rural Research Design

Methodology That Reaches Beyond Sydney and Melbourne

Australia’s population concentrates in five coastal metro areas, but consumer behavior, brand perception, and media consumption patterns differ significantly in regional and rural communities. SIS designs instruments that capture both urban and non-urban respondent segments, using CAPI fieldwork and telephone recruitment where online panels underrepresent regional populations.

03 — Privacy Act and CER Compliance

Australian Privacy Act and NZ Privacy Act 2020 Navigation

Australia’s Privacy Act (including the Consumer Data Right framework) and New Zealand’s Privacy Act 2020 impose specific requirements on respondent data collection, consent mechanisms, and cross-border data transfer. Research involving health data triggers additional TGA and Medsafe considerations. We build compliance into study design for both jurisdictions.

Oceania Market Research That Covers the Full Geographic Range

Australia and New Zealand are often grouped together in APAC research programs, but they present distinct market structures. Australia’s economy is resource-extraction heavy, with mining and energy exports shaping B2B research demand in ways that differ from its consumer market, which concentrates in Sydney, Melbourne, Brisbane, Perth, and Adelaide. New Zealand’s economy centers on dairy, agriculture, and tourism, with a consumer market shaped by different retailer structures (Countdown vs. Coles/Woolworths) and media consumption habits.

The Closer Economic Relations (CER) trade agreement between Australia and New Zealand creates cross-Tasman research demand for firms operating in both markets. But CER alignment does not mean the markets are identical. Australian consumer response to pricing, packaging, and brand messaging differs from New Zealand’s. Regulatory frameworks diverge on food safety (FSANZ vs. MPI), pharmaceutical approvals (TGA vs. Medsafe), and financial services oversight (APRA/ASIC vs. FMA/RBNZ). SIS designs cross-Tasman research that enables comparability without ignoring these structural differences.

SIS has conducted primary research in Oceania for decades, with field teams who understand the operational logistics of recruiting respondents across geographies that span from urban Sydney to remote Western Australian mining sites to New Zealand’s South Island agricultural communities.

オーストラリア

All States. Urban and Regional.

SIS fields consumer and B2B research across all Australian states and territories. In Sydney and Melbourne, we run focus groups, central location tests, and CAWI quantitative programs for FMCG, financial services, and healthcare brands. In Western Australia and Queensland, our B2B practice conducts expert interviews with mining executives, energy sector procurement directors, and agricultural commodity traders. We navigate Australian Privacy Act requirements, TGA regulatory contexts for healthcare research, and ACCC consumer protection considerations for advertising claims testing.

シドニーMelbournePerthMining B2BFMCG TestingTGA Compliance

ニュージーランド

Auckland, Wellington & Regional NZ

New Zealand’s consumer market operates within distinct retailer structures (Foodstuffs and Woolworths NZ) and media ecosystems that differ from Australia’s despite geographic proximity. SIS fields consumer research across Auckland, Wellington, and Christchurch with respondent networks that extend into the South Island’s agricultural and tourism communities. Our NZ practice supports dairy and agricultural export market assessments, tourism sector research, and B2B studies targeting the country’s growing technology sector. Privacy Act 2020 and Medsafe regulatory contexts are built into study design.

オークランドWellingtonDairy ExportTourism ResearchMedsafePrivacy Act 2020

What Does Your
Oceania Study Require?

Tell us the market, the vertical, the respondent profile, and the decision timeline. Our Oceania team will scope the right fieldwork design for your study.

Talk to an Expert

Our expertise

Competitive Intelligence and Industry Analysis in Oceania

THE SIS DIFFERENCE

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オーストラリアの市場調査

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ニュージーランドの市場調査

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主要産業

オセアニア諸国はすべて海に囲まれているため、主に観光関連事業の投資天国となっており、オセアニア市場調査を行うのに適した地域となっています。

Its biggest industry is tourism, which is due to the high rate of labor and service in the continent. To meet the influx of tourists, many businesses hire migrant workers from neighboring countries, such as India, China, the フィリピン, and Vietnam. The projected annual revenue for this industry alone can reach up to hundreds of billions of dollars.

オセアニアは特定の鉱物の主要生産国でもあります。ニュージーランドは金、銀、石炭、鉄鉱石、石灰岩を生産しています。一方、オーストラリアは金と鉄鉱石のほか、ダイヤモンド、ウラン、ニッケル、亜鉛などの鉱物を生産しています。

ニュージーランドは乳製品でも有名で、世界最大級の牛乳製造業者の本拠地となっています。これらの牛乳農場は、年間 $19 億の経済効果を生み出していると推定されています。

その他の関連産業としては、教育、金融、農業、漁業、製造業などがあります。

トレンドと機会

オセアニアの市場調査で予想されるトレンドとビジネスチャンスは次のとおりです。

人口増加： Australia’s continuous population growth is due to immigration. It assures that the demand for labor for the continuous growth and expansion of business is met. Note also that Oceania is composed mainly of developing nations with high fertility rates. Unlike Australia, these smaller countries have a natural increase. New Zealand partnered up with these nations and invites qualified Samoans to be residents.
観光産業の停止なし: オセアニアは観光産業に大きく依存しており、その結果、宿泊、食品、娯楽、交通、製造、金融など、市場の他の分野にも影響を与えています。フィジーのようなエキゾチックな旅行先は、引き続き高額な旅行客を惹きつけ、国内の資金の流れを確保しています。
酪農場: ニュージーランドは世界最大の牛乳加工業者の本拠地です。フォンテラはニュージーランドの牛乳農場の 90% を占め、市場における主導的地位を固めています。
職場の柔軟性: オーストラリア政府は、従業員が労働時間をより適切に管理できるよう、職場の柔軟性の向上を推進しました。パンデミックの間、多くの中小企業の経営者や企業が従業員に柔軟な勤務形態を認めたため、この動きは加速しました。
サイバーセキュリティ： As many businesses perform flexible work schedules, it allows employees to work using their digital devices. Since sensitive data and information are included, businesses employ the expertise of cybersecurity professionals. The cybersecurity industry has since experienced growth from the surge of demand.

オセアニア市場における強み

オセアニアは、以下の理由から投資に大きな魅力を持っています。

Australia and New Zealand are some of the most developed countries in the world.
オーストラリアとニュージーランド間の特別移民協定。両国の国民がそれぞれの国で自由に旅行、居住、就労することが可能となります。
New Zealand provides automatic citizenship to residents of the Cook Islands, Niue, and Tokelau. The following islands are not considered sovereign nations and therefore fall under the territory of New Zealand.
ニュージーランドはまた、他の太平洋諸国と特別協定を結び、条件を満たせば毎年1万1000人のサモア人が永住権を取得できるようにしている。同国は条件を満たせなかった人々には一時的な就労ビザを与えている。
オーストラリアは、GDPが1兆4千億～1兆6千億で世界第12位の経済大国であり、これは世界経済の1兆7千億～3兆円に相当します。
オーストラリアは混合経済であり、潜在的な損失を分散させるのに役立ちます。
オセアニアには強力な調達およびインフラストラクチャのプロジェクトと実践があります。

オセアニアにおける市場調査について

アジアと太平洋の両市場に進出するという長期目標を持つ企業にとって、オセアニアに拠点を置くことは賢明な決断です。大陸の各国には、さまざまなビジネス要件と制限があります。オーストラリアには簡単な手続きがあり、簡単に行うことができます。これはニュージーランドでも同様です。