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Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public.  These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research.  Opinion interviews can provide useful information about consumers’ opinions of … 続きを読む

顧客ロイヤルティとは、組織と顧客の間の信頼関係です。ロイヤルティの高い顧客はビジネスの収益性を高めます。

広報と市場調査について詳しく学びましょう。

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … 続きを読む