Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical.

Strategie di marketing per programmi educativi

Executive Education has received attention from universities for a multitude of reasons, such as its ability to attract profitable, more experienced students.  In planning for the future, educational institutions often consider the following in attracting students, building endowments, expanding facilities, investing in new technologies, pursuing new research, and maintaining revenues.

When an educational institution seeks to boost the number of its applicants, below are some key considerations:

Rilevanza

• Soddisfa le esigenze di sviluppo dei partecipanti, dei loro manager di linea/risorse umane [comprendendo anche come tali esigenze sono cambiate durante la crisi economica]?

Forza competitiva

• Its perceived points of differentiation benefits versus the range of alternative options available for management development, particularly in the context of emerging shorter, modular, and online programs.

Efficacia

• I benefici effettivi che offre in termini di soddisfazione e di miglioramento dell'efficacia educativa.

Informazioni sulla ricerca di mercato dell'istruzione SIS

At SIS International, we have over 40+ years of expertise conducting comprehensive education market research for education institutions to provide them with actionable research for decision-making, marketing planning and strategic planning.  We also have an EdTech Research and Strategy group that conducts Educational Testing and Data Collection.  SIS also conducts extensive Market Research in high-growth Education markets like China and India.

Di seguito sono elencate le nostre soluzioni di ricerca educativa:

• Raccolta dati
• Normativa
• Valutazioni dello sviluppo
• Ricerca Ed Tech
• Ricerca sull'usabilità
• Ricerca sui decisori scolastici

Contattaci per il tuo prossimo progetto di ricerca di mercato nel settore dell'istruzione.