Ricerche di mercato sul Design Thinking

Design thinking starts with a precise objective to solve a problem for the customer. Designers develop numerous iterations of solutions, ideas and prototypes to tackle intricate problems in a manner that provides value benefits the end user.  It is a discipline that uses designer techniques and sensibility to match consumer needs with new technologies.

L'ascesa delle ricerche di mercato del Design Thinking

Coca-Cola, Apple, Nike, IBM, Whirlpool, and Procter & Gamble are all design-led companies.  Because of the extraordinary success rate of these corporations, design has progressed beyond making objects. Organizations now want to learn how to think like designers and employ design principles in their workplaces.

Rendendo le soluzioni reali per i clienti attraverso spettacoli teatrali, film, modelli e stimoli emotivi, le informazioni acquisite sono più profonde e più preziose. Il Design Thinking elimina anche i rischi dalle innovazioni comprendendone i vantaggi in modo più profondo investing in any launch activities. Organizations can increase innovation success rates and improve creative delivery with a design thinking-led approach.

Usi pratici delle ricerche di mercato del Design Thinking

[/fusion_text][fusion_text]

Il Design Thinking può essere applicato a qualsiasi processo, indipendentemente dalle dimensioni o dalla scala. Se utilizzato per ricerche di mercato, consente alle aziende di pensare come i clienti e identificare i loro reali bisogni.

For example, upgrading poor-quality photos on a website, and changing a website’s rating system can fundamentally transform the online experience on popular websites.   It can transform a customer experience from a lackluster transactional experience to one that passionately connects with customers’ hearts.

To inspire design, guidance, and action, we conduct:

• Etnografia
• Co-creazione
• Gruppi di discussione
• Interviste approfondite

IL beauty of design thinking market research is that it is forward-thinking and aims to create a better future, in addition to solving a single problem.   

Perché la ricerca di mercato sul Design Thinking è importante?

L'Hasso-Plattner Institute of Design di Stanford, colloquialmente chiamato d.school, ha proposto un modello in cinque fasi di pensiero progettuale:

• Empatizzare – con i consumatori
• Definire: le esigenze dei consumatori (i loro problemi e le intuizioni per risolverli)
• Ideate – challenge assumptions and come up with creative, innovative ideas and solutions
• Prototipo: progetta soluzioni reali e realizzabili
• Test: le soluzioni

This five-step model emphasizes the human element. It begins with companies listening to the consumers to find out what their needs are and developing solutions to make life easier for them. The solutions are carefully modeled and tested to ensure that the end user is satisfied.

One of the best examples of the use of this process is Apple Inc., which has consistently delivered a bevy of instantly desired products over the last decade and a half – iPod, iPhone, iPad, iMac – making it the world’s largest company by market capitalization and cementing it as an all-time great brand.

Why Design Thinking Market Research Can Be Useful

In the face of growing uncertainty, the old tools of planning and analysis as a marketing effort or a method to manage business are less and less efficient. Marketing also faces uncertainty, and as a discipline,is too dependent on “best practices” that are becoming less effective or relevant. Design thinking is excellent because businesses can apply the same methods to other challenges that aren’t interactive or physical.

I tempi sono cambiati. Gli stili di comunicazione sono cambiati. Il comportamento dei consumatori è cambiato. Le aziende devono adattarsi a questi cambiamenti se vogliono rimanere aggiornate. Il Design Thinking affronta le sfide dei nuovi stili di comunicazione e del comportamento moderno dei consumatori e li rende gestibili, consentendo alle aziende di vedere le questioni fondamentali.

Design thinking offers researchers a more profound understanding of their customers as individuals, because of its human-centered, iterative approach to the difficulties they experience and its emphasis on making innovative concepts feel real.

Ciò ha reso possibile lo sviluppo di prodotti pratici e intuitivi e di progettazione della ricerca.