Quel est le deuxième plus grand jour de vente au détail après Noël ? Halloween? Action de grâces? Le 4 juillet ? Faux… c'est la Saint-Valentin ! Une énorme source de revenus, la Saint-Valentin est un véritable moteur de vente pour de nombreuses entreprises, et qui ne devrait pas être ignoré.
Americans annually spend almost 3.5 billion dollars on jewelry for their Valentines. It’s a testament to love, no doubt. It’s also a heads-up for businesses to take necessary steps and feel a little of that retail love themselves. Valentine’s Day presents an opportunity for marketers to create Emotional Connections with customers.
Imagine all those chocolates, engagement rings, dinners-on-the-town, flowers, heart-shaped donuts, and weekend getaways. It’s interesting to note that over 30% of those Valentine’s gifts will be purchased online. If you’re a web retailer, even if your product isn’t the most love-oriented kind of thing, there are ways to tie in and Cupidifier vos ventes.
Augmenter les ventes le jour de la Saint-Valentin
Plan Ahead! Don’t wait until the last minute to Valentine-it-up. Think mid-January. Most Valentine shopping begins in earnest around the beginning of February. By then, you should be up and running with things like well-targeted Facebook ad campaigns that can compartmentalize your customer base and hone in on the customers you love most.
Social media, as with almost every concern these days, is an invaluable tool that helps you connect with your Valentine message. Twitter posts and Valentine-centric YouTube videos can reach potential customers in ways traditional TV and print advertising never could. Use them!
Créer une expérience client mémorable
Make sure your website reflects the look and feel of the holiday – lots of hearts and x’s and red and white. Create special Valentine deals and incentives that drive web traffic and increase customer interest. Even if you sell lug-nuts or baseball bats, there are ways to make them romantic. Heart-shaped lug-nuts may have a limited appeal, but in February, who knows? And, what if that baseball bat was pink and red? Could be a homerun!
Surtout, il est important d’AIMER vos clients et de leur faire savoir que vous l’aimez. Trop souvent, nous tombons dans des transactions plates et sans émotion, mais c'est la Saint-Valentin ! Que diriez-vous d'une réduction spéciale, d'une carte ou de quelques friandises pour les clients les plus adorables ? Je ne peux pas faire de mal. Tous ces éléments contribuent grandement à présenter votre entreprise comme une entreprise qui a du cœur. Et c’est à cela que sert la Saint-Valentin.
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