Investigación de mercado de automóviles conectados

The Automotive industry is transforming and embracing digital disruption.  Quantum leaps in technology over the past few years have allowed car companies to include Smart Technology and the Internet of Things (IoT) to transform the way people live and travel.  This is also leading to advances on car designs, systems, and features.

At the same time, competition is increasing.  No longer confined to Germany and Detroit, new hotspots in car development are emerging in Silicon Valley and China.  Strategically, more car makers are looking at ways to boost productivity and bring first-rate car models to consumers.

Coches conectados

Car connectivity is a hot topic in the industry as consumers are increasingly demanding smart technology and smartphone connectivity in their cars. Car makers are now providing infotainment systems that provide voice control and Internet connectivity.  Advanced driver assistance systems, remote monitoring, and control are some of the technologies that can generate the most demand. To meet the growing demand for car connectivity, automakers can work closely with service providers and tech companies in the next few years to stay ahead of the evolving tech landscape.

Inteligencia artificial

Una tecnología automotriz potencialmente disruptiva es el desarrollo de inteligencia artificial en los automóviles. El anuncio de Google de una flota de automóviles que pueden girar, frenar y acelerar automáticamente podría cambiar las reglas del juego para la industria. Si bien los automóviles autónomos aún están lejos de generalizarse, los vehículos parcialmente autónomos pueden estar disponibles antes de lo que esperaba la industria.

Vehículos Autónomos

GM’s Cadillac division already expects to release partially autonomous cars to the market soon. Audi and BMW have presented self-driving car concepts.  Self-driving cars could lead to the elimination of traffic lights, speed limits, and even driver’s licenses.  Smart vehicles could also coordinate and share information about traffic and plan routes accordingly.  Autonomous cars could be the next big thing in the next few decades and could change the very landscape of the automobile industry.

Servicios de suscripción de automóviles

One of the barriers to car ownership has been financing and the costs of maintaining vehicles.  With the rise of the sharing economy, car companies are innovating ways to provide vehicles as a service.  The benefit to consumers is reduced cost and risk of ownership.  Utilization of vehicles is higher, and consumers benefit from selecting different types of vehicles to suit their needs over periods of time.

Acerca de la investigación de mercado de automóviles conectados

Connected Car Market Research involves Qualitative, Quantitative, and Strategy Research.  Car Clinics are often the ideal research methodology in which Qualitative and Quantitative research can be conducted.

• Qualitative Research Los métodos también pueden incluir grupos focales, entrevistas en profundidad, etnografía y seguimiento ocular.
• Investigación cuantitativa can involve Mobile, Online, and Telephone surveys.
• Investigación estratégica Implica análisis competitivo, seguimiento de la industria, estrategia de comercialización y oportunidad/dimensión del mercado.