NEW YORK, 2. Februar 2011—

Das New Yorker Büro von SIS International Research feierte heute die 1000. Anmietung eines Feldarbeitsplatzes in seiner Einrichtung für qualitative Fokusgruppenforschung im Flatiron District von Manhattan.

Das 1984 gegründete Unternehmen hat den Bau der Einrichtung im Jahr 2006 abgeschlossen und kann Teilnehmer für Verbraucher-, B2B- und medizinische Studien aufnehmen. Die Einrichtung mit umfassendem Service, die nur wenige Meter vom berühmten Flatiron Building entfernt liegt, verfügt über zwei voll ausgestattete Interviewräume und zwei Beobachtungsräume. Es gibt Personalvermittler, Interviewer, Analysten, Übersetzer, Projektmanager und Berichtsschreiber.

SIS New York mentioned some have had some memorable experiences at the facility over the past 5 years.

President of SIS International Ruth Stanat remarked: “One TV network shot footage for a TV show in our large room.  I remember another client asked us if we could bring a motorcycle into the facility.  A third memorable experience was when we rearranged the entire room to position beds and medical equipment to simulate an elderly person’s bedroom.”

Andrew Foley, project manager, mentioned that his favorite memory was when a scene from a 2010 Jim Carey movie was filmed a few yards from the facility and a film production crew put artificial snow along the streets in early autumn.

Stanat also noted: “The Focus Group Market has changed so much in the past years, going up and down with the financial crisis.  We have seen an uptick in requests for online methods.  But in many cases many clients still prefer to be face to face and the feeling of being able to observe respondents in-person.”

Über SIS 

Founded in 1984, SIS International Research is a global Markt Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. The company has served over 70% of the Fortune 500.