Der Nahe Osten umfasst Länder aus Westasien und Nordafrika und unterscheidet sich von anderen Regionen durch seinen reichen historischen, kulturellen, wirtschaftlichen und religiösen Hintergrund. Die Region ist der Ursprung einiger großer Religionen wie Christentum, Islam und Judentum. Ein erheblicher Teil der Wirtschaft des Nahen Ostens wird durch die Rohölproduktion unterstützt.
In jüngster Zeit waren mehrere Länder der Region mit politischen Unruhen und Instabilität konfrontiert. Dank stabiler Ölpreise und der anhaltenden Bemühungen einiger Länder, ihre Wirtschaft zu diversifizieren, wächst die Region jedoch schnell, was eine Reihe potenzieller Chancen und Herausforderungen mit sich bringt.
Marktforschung im Nahen Osten
Marktforschung im Nahen Osten kann Vermarktern die Möglichkeit bieten, die aktuellen Wachstumstrends und Verbraucherbedürfnisse zu verstehen.
The countries that are typically considered part of Middle East include Yemen, United Arab Emirates, Turkey, Syria, Saudi Arabia, Qatar, the Palestinian Territories, Oman, Lebanon, Kuwait, Jordan, Israel, Iraq, Iran, Egypt, Cyprus and Bahrain.
Among them, Middle Eastern markets are highly diverse. Beyond Arabic, Persian and Turkish are two other commonly spoken languages in the region. The region contains economies that range from socialist economies to free market economies, providing additional complexity in understanding the region as a whole.
Chancen im Öl- und Gassektor
The most significant support for the region’s economy comes from the oil production industry, both in terms of revenues and labor movement. However, countries like Turkey, UAE, Bahrain, Qatar and Iran are taking measures to diversify their economies.
Iran
Iran has the largest number of diverse industries. The country has nearly 40 established industries that include agriculture, telecommunication, automotive, petrochemicals, mining, banking, and financial services. Turkey is also going through reforms to privatize, industrialize, and diversify major economic industries to become a member of the European Union.
Saudi-Arabien
Saudi Arabia is recently placing a greater emphasis on investments in the education sector because a large segment of its population is under the age of 15. Countries such as Egypt and Libya heavily depend on tourism to support their economies.
Die Vereinigten Arabischen Emirate
The United Arab Emirates is one of the most modern, diversified economies in the region. The country is largely dependent on foreign investments and tourism, and offers free trade agreements, no taxes, and complete ownership to foreign investors to encourage them. Israel is another highly developed state in the region, which ranks as the 15th laut dem Human Development Index das am höchsten entwickelte Land der Welt.
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