Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical.

استراتيجيات تسويق البرامج التعليمية

Executive Education has received attention from universities for a multitude of reasons, such as its ability to attract profitable, more experienced students.  In planning for the future, educational institutions often consider the following in attracting students, building endowments, expanding facilities, investing in new technologies, pursuing new research, and maintaining revenues.

When an educational institution seeks to boost the number of its applicants, below are some key considerations:

ملاءمة

• هل يلبي احتياجات التطوير للمشاركين ومديريهم التنفيذيين/الموارد البشرية [أيضًا فهم كيف تغيرت تلك الاحتياجات في ظل الانكماش الاقتصادي]؟

القوة التنافسية

• Its perceived points of differentiation benefits versus the range of alternative options available for management development, particularly in the context of emerging shorter, modular, and online programs.

فعالية

• الفوائد الفعلية التي تقدمها من حيث الرضا وتحسين الفعالية التعليمية.

حول أبحاث سوق التعليم في SIS

At SIS International, we have over 40+ years of expertise conducting comprehensive education market research for education institutions to provide them with actionable research for decision-making, marketing planning and strategic planning.  We also have an EdTech Research and Strategy group that conducts Educational Testing and Data Collection.  SIS also conducts extensive Market Research in high-growth Education markets like China and India.

فيما يلي حلولنا لأبحاث التعليم:

• جمع البيانات
• وضع النماذج
• التقييمات التنموية
• إد بحوث التكنولوجيا
• بحوث سهولة الاستخدام
• بحث صانع القرار في المدرسة

اتصل بنا بخصوص مشروعك القادم لأبحاث سوق التعليم.