أبحاث السوق في أوروبا الشرقية

تقع دول أوروبا الوسطى والشرقية على مقربة من أوروبا الغربية، ولكن لديها اختلافات مهمة عن الدول الأخرى.

ومعظمها صغير الحجم، واقتصاداته مفتوحة نسبيا، وتعتمد على الصادرات. لديهم لغات مختلفة وأعراف ثقافية مختلفة.

The CEE region represents 11 countries. In the Baltic region, the countries include Estonia, Latvia and Lithuania. Central European countries consist of Poland, Czech Republic, Slovakia and Hungary. The Balkan region includes Croatia, Slovenia, Serbia, Montenegro, Bosnia, Herzegovina, Macedonia, Kosovo, Romania and Bulgaria.

تعتبر أوروبا الشرقية نقطة مضيئة للنمو الاقتصادي.

CEE countries are categorized by global investors as a region with high growth potential and high attractiveness to establish company operations. Major growing economies include Poland, the Czech Republic, and Romania.

The Automotive Industry is strong, especially in the Czech Republic (Škoda), Slovakia (Kia, Citroen), Hungary (Mercedes-Benz), and Romania (Ford). Simultaneously, high sales growth comes from car distribution, the food industry, and wholesale trade. Other major industries include Biotechnology, Education, and the Consumer Goods sectors.

Eastern European countries also benefit from their proximity to Turkey and Russia, which are becoming new powerhouses in terms of economic growth, new business opportunities, and investments.

Numerous Manufacturing opportunities abound as a result of lower production costs and lower costs of living. Eastern European economies are part of the European Union and can avoid import duties. With the free movement of goods and services in the EU, Eastern Europe has become a manufacturing hub for European countries.

الفرص في مجال التكنولوجيا

The markets have opportunities in high technology sectors as a result of educated workforces, multilingual staff, competitive cost of living and access to Western Europe. This regional advantage provides the opportunity for businesses to lead innovation and Digital Disruption.

The increased presence of mobile devices and technology availability may lead to higher demand for certain products and services. Technology adoption in these markets can also them to play a creative role in re-inventing consumption patterns.

وبالنظر إلى أن أوروبا تتكون من العديد من الدول التي لها ثقافتها وتقاليدها الخاصة، فقد يكون من المفيد التركيز عليها أيضًا المتغيرات النفسية والتي تميل إلى أن تكون أقوى من تلك الديموغرافية وما إلى ذلك التراث الثقافي that may induce unique consumers perceptions and reactions.

اعتبارات استراتيجية دخول السوق

Before entering a new market with a new product, technology, or services, it is important to get to know the critical business variables, customer perceptions and economic, political, or cultural differences of a particular country. Market Research uncovers these insights and can help you develop a Go To Market strategy.