製藥和醫療保健市場研究

The healthcare market is one of the world’s largest and fastest-growing industries. It offers treatments, pharmaceuticals and services to people who need preventive, rehabilitative or curative treatment. The Pharmaceutical industry, Biotechnology industry, Medical Device industry and several other life sciences industries in health care sector form the healthcare industry.

醫療保健的變化

As the world is increasingly global, opportunities and challenges face health industries globally.  Ageing demographics in the Developed World and some major emerging markets such as China may have profound impact on the evolution of healthcare systems, technology, industries and regulatory affairs.  Likewise, growing societies in young emerging markets can mean further complexity in these industries.  Other complexities such as the regulatory landscape in major markets such as the United States can have profound impact on global healthcare markets.

醫療保健決策者

Healthcare providers and professionals include hospital workers, clinical workers, doctors, payors, nurses, and volunteer health workers. The healthcare industry employs the largest number of people in the world.

製藥業

The pharmaceutical industry consists of the development, production, distribution and marketing of drugs and medications and has a major share in the medical industry. It is one of the most regulated industries all around the world regarding the testing of drugs and safety of users.

此外，生物技術產業，有時也稱為基因工程，利用活生物體製造可用於生產藥物的產品。由於該行業並不嚴格局限於醫療保健行業，因此其在醫藥行業的發展起著至關重要的作用。

醫療保健數位化創新

Technology has increasingly played a key role in people’s lives, with the rising application of technology helping the healthcare industry to provide more efficient services and information to customers in an optimized manner. The emergence of information enables them to be increasingly aware of their needs.

醫療保健以患者為中心

醫療保健行業的另一個趨勢是一系列關於如何提高健康意識的計劃。這些活動由業內許多組織進行。此外，也越來越重視為客戶提供有關其健康、安全和疾病預防的資訊。

該行業的另一個發展是價格結構的透明度。由於資訊量大，客戶可以輕鬆了解其醫療保健費用的詳細情況，而醫療保健成本的增加是影響該行業的主要問題之一。過去幾年，醫療保健成本大幅上升，人們開始轉向非處方藥而不是處方藥。

監管挑戰

Other major challenges nowadays are strict laws and regulations that need to be abided by the industry to ensure safety and efficacy of medication and processes. Licenses and patents are an increasingly important competitive advantages.  HIPAA and Cybersecurity remain significant challenges. Some Healthcare leaders are looking to Artificial Intelligence to keep abreast of changes in Regulation and Compliance.

市場研究如何提供幫助

Market Research provides data, insights and strategies to optimize treatments and improve lives.  Research uncovers patient journeys, attitudes, opinions, and behavioral insights.  It also tests products, treatments, advertisements, websites and apps.

我們提供以下解決方案：

• 患者旅程圖
• 患者民族誌
• 看護者研究
• 醫生訪談與見解
• 焦點小組和患者訪談
• 醫院管理者研究
• 醫療器材研究
• 醫藥廣告測試