哈特福德市已著手實施一項雄心勃勃的計劃，以振興哈特福德地區經濟，以鼓勵投資並鼓勵經濟多元化。

哈特福德經濟亮點

• The Connecticut Convention Center provides over 140,000 square feet of exhibition space, a 40,000 square foot ballroom and 25,000 square feet of flexible meeting space.
• 康乃狄克科學中心是一個具有教育意義、娛樂性的學習中心，設有互動式展覽、劇院、教室和會議室。有趣的展品和優質的設施會吸引遊客和地區遊客。
• 河濱改善資金支持「河濱奪回」項目，以改善行人通往河流的通道。
• 倫奇勒球場 (Rentschler Field) 是一座旨在幫助康乃狄克大學足球項目在美國建立聲譽的體育場。
• 哈特福德市中心萬豪酒店（4 級 AAA 鑽石級）設有 401 間客房、13,000 平方英尺的會議空間和 13 間會議室
• 沃茲沃斯雅典娜博物館是美國最古老的公共藝術博物館。
• 哈特福德市政中心 (Hartford 21) 是一個住宅、零售和娛樂中心
• 哈特福德的布拉德利國際機場目前是新英格蘭第二大機場，每年接待 740 萬名旅客。它提供飛往 72 個目的地的航班，其中包括每天 22 班直飛芝加哥的航班、每天 39 班直飛華盛頓-巴爾的摩的航班以及每天經阿姆斯特丹飛往歐洲的直飛航班。其基礎設施包括超過 15,000 個停車位，非常適合旅遊和會議。

在康乃狄克州哈特福德做生意的好處

Further impacting the development of Greater Hartford is its location vis-à-vis other regional cities. The city is located inland, halfway between New York (2 hour drive) and Boston (1 ½ hours). Development is also influenced by population. Hartford’s population is 124,570, and its surrounding areas include an even larger population of 3.4 million state-wide, and 1.6 million in the Knowledge Corridor from Hartford to Western Massachusetts. Below is a list of competitor cities with their corresponding estimated populations, as of 2006:

要成為首選目的地，中心位置和便利的交通至關重要。哈特福德已採取措施連接斯普林菲爾德和紐約市，實現鐵路互聯互通，但透過改善鐵路基礎設施採取進一步措施將在未來幾年變得更加重要。增加鐵路交通、客運量、鐵路基礎設施和聯邦撥款有助於增加經濟機會。

康乃狄克州的業務成長

哈特福德市和該地區提供具有吸引力的勞動生產力、交通便利性、收入水平、技術、教育、藝術和遺產。哈特福德本身提供通訊、基礎設施、公園綠地和自然步道、醫療保健、公共安全和便利設施。

Connecticut’s economy has seen job growth and was supported by the expansion of the global economy and favorable economic incentives and conditions.  GDP in 2017 was growing and was estimated at $260 billion, larger than the GDP of many nations in the world.  In particular, the economy experienced notable job growth across manufacturing, educational services and exports sectors. Connecticut businesses have benefited from assistance services including financing, regulatory and location assistance from local organizations like the Hartford Economic Development Corporation, MetroHartford Alliance, Capital City Economic Development Authority (CCEDA), and the Community Economic Development fund and the Greater Hartford Business Development Center, Inc (GHBDC), among many others, which seek to promote local business.

目的地行銷機會

One function of Destination Marketing Organizations (DMOs) is to facilitate industry access to market intelligence and to make certain that operators understand their markets (existing and emerging). One new source of market intelligence arising from peer to peer communication over the internet comes in the form of blogs. How useful these blogs will be to DMO’s is still highly unknown, but one could surmise that as the internet penetrates more and more households around the globe, “e-strategies” will become more effective and the reliability of information will duly increase.

通常，在考慮地點時，以下休閒活動對活動策劃者來說非常重要：

• 高爾夫球
• 溫泉
• 騎自行車
• 黑領帶活動
• 賭場
• 夜生活
• 啤酒廠和葡萄園
• 短途旅行（交通時間不超過 1 小時）
• 海濱活動, 水上運動

此外，影響會議中心選擇的關鍵因素包括：

• 整體價格
• 與會者價格
• 交通（直接且易於使用）
• 地理位置接近
• 城市形象和聲譽
• Quality of hotels and restaurants (Number of Zagat or Michelin rated)

哈特福德的機會和景點

多家財富 500 強公司的總部設在哈特福德，包括聯合技術公司、哈特福德金融服務集團、Aetna Inc 和 Northeast Utilities。哈特福德被譽為“世界保險之都”，這裡雲集了 Aetna、ING、Lincoln Life、Uniprise、MetLife、Travelers、The Phoenix Companies、Mass Mutual 和 Prudential Financial Services 等保險企業。

Furthermore, the region offers fine and diverse cuisines from every continent. The quality of restaurants is notable given that Hartford possesses more than 30 independently owned four-star restaurants. Redevelopment of Greater Hartford has spurred further expansion of restaurants and food enterprises with approximately 16 new restaurants and food outlets opening since January 2004.

康乃狄克州不斷發展的知識產業

該地區是「知識走廊」的所在地，由 32 所高等教育機構和 12 萬名學生組成。康乃狄克州的教育體係受到全國好評，標準化考試結果使康乃狄克州學生在數學、寫作和閱讀方面名列前茅。哈特福德本身就擁有兩家全國百強醫院：哈特福德醫院和聖法蘭西斯醫院及醫療中心。

Among other North American cities, Hartford ranks highly in the richness of art and cultural institutions with approximately 200 arts, cultural, and heritage organizations. Supporting this culture is Hartford’s hosting of the 10th-largest United Arts Fund. Key attractions include the Bushnell Center for the Performing Arts, the Connecticut Opera, the Hartford Civic Center, the Hartford Symphony Orchestra, and the New England Dodge Music Center, a 25,000-seat indoor-outdoor theater showcasing the best in rock, pop and country music. Throughout the year, major festivals in Hartford include the Connecticut African-American Day Parade, Connecticut Veterans Day Parade, First Night Hartford, Greater Hartford Festival of Jazz, Greater Hartford Marathon, Travelers Championship (PGA), Hartford Vintage Base Ball Invitational, Hartford Gay Pride, Puerto Rican Day Parade, Riverfest, Talcott Mountain Music Festival, and a Taste of Hartford.

旅遊機會

居民和遊客可以前往位於哈特福德附近的世界上最大的兩家賭場：快活林 (Foxwoods) 賭場和金神賭場 (Mohegan Sun)。哈特福德及週邊地區擁有各種購物場所，如 Westfarms Mall、The Shoppes at Buckland Hills、Evergreen Walk、The Shoppes at Farmington Valley 和 Blue Back Square。

The geographic landscape presents residents and visitors of Hartford with numerous recreational attractions. Hartford is located south of New England’s highest mountains, which bestow opportunities for skiing and hiking. Outdoor recreation choices include canoeing, tubing, horseback riding, cycling, mountain biking, jogging, hot air ballooning, and golf on more than 20 courses. Downtown Hartford is decorated with an attractive waterfront, with a riverfront plaza, parks, picnic areas, and entertainment venues, boathouses and riverboats. Past events using this riverfront have included rowing competitions, the Riverfront Dragon Boat Races & Asian Festival, jazz and blues festivals, national bass fishing tournaments, and the annual July 4th Riverfest.

The region boasts uncommon attractions, including the Basketball Hall of Fame, 14 local vineyards, Dinosaur State Park, Gillette Castle, Lake Compounce Amusement Park, Mystic Aquarium and Institute for Exploration, Mystic Seaport, and the New Britain Museum of American Art. Indeed, Hartford hosts several influential sporting events. In 2004, for the first time ever, the University of Connecticut won the NCAA Men’s and Women’s Basketball Championships. In hockey, the Hartford Wolf Pack made the final in the AHL Playoff games in 2004. Rentschler Field, part of Hartford’s redevelopment strategy, is home to the University of Connecticut’s Division IA football team and hosts international soccer and rugby matches.

哈特福德吸引投資和旅遊業

哈特福德擁有眾多的成長機會。一些成長策略包括：

• Influencing public policy to reduce the cost of doing business in Hartford
• 建構更強有力的創業支持體系
• 建立創新計劃以改善公共教育體系並使哈特福德具有全球競爭力
• 在整個地區開發經濟適用房
• 加強行銷力度，打造全國知名品牌
• Expanding efforts to attract and retain talented 22-39-year-old professionals
• 透過通勤系統將哈特福德與紐約、斯普林菲爾德和紐黑文連接起來
• Expanding retail, recreational, and entertainment venues, and other revitalization of downtown area
• Increasing the number of ready-to-build sites available to businesses
• 增加飛往其他美國和歐洲城市的直飛航班

哈特福德已經開始實現其中幾個目標。事實上，教育程度、勞動生產力和 Adriaen 的 Landing 開發充分說明了目前所付出的努力。

About Market Research in Hartford, Connecticut

Market Research provides data, strategies, and insights on consumers and business decision makers.  We conduct Qualitative, Quantitative and Strategy Research.  焦點小組 and Customer Interviews can provide valuable insight for new product launches.  Strategy Research can uncover opportunities in expanding to the market.