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客戶概覽

北卡羅來納州立大學是一所公立、男女同校的研究學校。學校在工程、生命科學和農業領域擁有悠久的歷史和實力。他們正在考慮向海外擴張。

客戶需求

To analyze the market conditions for opening a campus for a US university within China. This would allow for the development of a strategic roadmap for the university to utilize. The market conditions and nature of the key players have been utilized as a comparative measure.

應用方法論

這 market potential regarding a US University in China was analyzed by:

• 差距分析
• 比較SWOT
• 雷達圖
• 一流的行銷方法

每個片段至少使用一個分析工具來產生資料。為定性和定量資料設定了以下 8 個參數：

• 成本效益
• 課程設定
• 學生簡介
• 國際合作夥伴
• 學院
• 名聲
• 行銷活動
• 實體位置

All parameters are given different weights and averages based on the perception of the respondents of the study and personal interpretation of the team based on the results of the first two phases of the report.

在量化分析中，受訪者對美國大學在中國營運的看法使用以下公式計算：

Percentage1 (%) = Number of Respondents who think that U.S. provides the highest quality education

受訪者總數

百分比2 (%) = 願意就讀位於中國的美國大學的受訪者人數

基於 SIS 調查結果的結論

• Low market potential for US schools due to the preference of local students for local institutions
• 本地學生更願意出國留學，而不是在美國大學在中國的延伸大學學習
• Local students will pay $600-1000. International students will pay $3,300-4,400. Students and Families expected higher quality facilities and education with higher costs.
• Peking University has the best social science and humanities programs, while Tsinghua has the best Engineering program
• 頂尖學生就讀於排名前 5 的大學
• All key players have joint partnerships and student exchange programs with other universities and research institutions in the country.

根據我們的調查結果採取的行動

• 實施需要投入大量頂級資源
• 與當地參與者（企業和其他大學）合作
• A strong marketing campaign, including the use of the yearly education expo
• 獎學金的使用受到限制，因為它們被視為品質方面的負面因素
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