航空公司永續發展市場研究

露絲·史塔納特

SIS 國際市場研究與策略

The global aviation industry is responsible for 12% of carbon emissions from all transports sources and around 2% of all human produce carbon dioxide emissions. Aviation’s share of greenhouse gas emissions will likely grow in the coming years as air travel increases.

航空旅行中可持續能源的興起

再加上燃料成本不斷上升,航空公司更有動力尋找生質燃料來為飛機提供動力。飛機製造商、科學家和學者聯合起來,成立了永續航空燃料使用者組織和藻類生物質組織等協會,共同開發永續生物燃料在航空領域的應用。

減少環境足跡

Biofuels represent the most viable means to cut carbon emissions for airlines and remain the key building block in the airline industry’s goal of carbon-neutral growth. There has been much development in designs and material to improve fuel efficiency and other alternative energy sources like solar power remain in initial stages. Biofuels would not require modifications to commercial airplanes; they would just replace the current Jet-A fuel.

Some airlines like KLM, Finnair, and Continental Airlines have used biofuels on commercial flights shortly after international aviation regulators approved the use of biofuels in 2011. Other airlines around the world may likely follow suit.

戰略挑戰

儘管主要航空公司和製造商願意使用生物燃料,但阻止廣泛使用的最阻礙因素是生物燃料的可用性和成本。航空運輸行動組織表示,目前,飛機生物燃料的價格仍是噴射燃料的三到五倍。從商業角度來看,生物燃料產業仍處於起步階段,製造商可能無法應對不斷增長的需求。

Neste Oil the supplier of Lufthansa’s biofuel during its six-month test flights, could not produce the airlines required amount.  Aviation officials urged government during the July 2012 Farnborough Airshow to help implement policies to create a flourishing market in sustainable market in biofuels similar to initiatives that helped alternative fuels in road transport.

生物燃料也會帶來生態方面的負面影響。種植生物燃料作物的土地需求給貧窮國家的農業帶來了額外的壓力,並可能取代現有的自然棲息地。人們也擔心燒毀森林和草原來種植燃料作物會產生額外的碳排放。

機會

There have also been concerns that using crops like sugar cane and corn to create biofuels could push food prices higher following the poor harvest in growing regions. To counter that assertion, airlines may have to look at second-generation fuels using non-food crops like camelina and jatropha. The industry is also investigating ways to develop aviation fuel from municipal waste, of which lack of supply may not be a problem as the megacities around the world can produce millions of tons of organic waste to convert into biofuels.

The aviation industry is increasingly seeing potential in biofuels but the widespread adoption of biofuels still faces many challenges, more testing, and government support before jet fuel consumption can be reduced.

關於航空公司永續發展市場研究

Sustainability can also be a way to boost brand value and brand loyalty.  Market Research can identify opportunities, customer insights and trends.  Qualitative Research uncovers customer preferences, behavior, and attitudes.  Quantitative Research provides data and measures the extent of certain phenomena.  Strategy Research uncovers competitive insights and unmet market needs.

作者照片

露絲·史塔納特

SIS 國際研究與策略創辦人兼執行長。她在策略規劃和全球市場情報方面擁有 40 多年的專業知識,是幫助組織取得國際成功值得信賴的全球領導者。

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