Pesquisa de mercado de energia renovável

The renewable energy market is one of the fastest-growing industries in the United States and in many parts of the world.

Pesquisa de mercado de energia solar

SIS actively conducts B2B and B2C interviews regarding installations, new product concepts, and attitude, behavior, and usage tests.  We have conduct Solar Energy Market Research across the United States, Europe, the Middle East and Asia.

Pesquisa de mercado de energia nuclear

SIS conducts expert interviews in the Nuclear Energy Market.  We have conducted Expert and Policy Research interviews across the United States for companies interested in understanding the changing opinions regarding Nuclear Energy.

Our senior research team conducts high-level discussions and interviews in the Nuclear Energy industry to engage and explore decision-making processes, policy responses, and other nuances.

Pesquisa de mercado de energia eólica

SIS International Research conducted telephone interviews with turbine experts, including Procurement Directors, Wind Turbine Engineers, Wind Farm Owners, and Third Party Turbine Engineers.  Through these interviews, we discovered various trends in the power sector. These trends range from the communication habits of turbine industry professions to the recent growth of the industry, to the impacts of domestic policy and international trade.  The following is a recent case study in which we spoke with Wind Energy Experts and Engineers worldwide to develop new messaging campaigns for our clients.

4 principais conclusões:

• A indústria de turbinas está atualmente desfrutando de um grande crescimento
• A incerteza em relação ao comércio internacional e à política interna afectará significativamente a indústria.
• Os especialistas do setor de turbinas compartilham muitas características, incluindo pontualidade, cargas de trabalho pesadas e uma profunda paixão pelo seu trabalho.
• As diferenças culturais dificultam a recolha de investigação na Ásia.

A indústria de turbinas eólicas

Through our desk research, we discovered that wind energy has been enjoying exceptional growth in recent years.  Farmeiros e fazendeiros nos Estados Unidos receberam centenas de milhões de dólares em pagamentos de arrendamento para hospedar turbinas. Esta é uma indústria que está preparada para um grande crescimento, uma vez que muitos estados como Iowa, Kansas, Dakota do Sul e Oklahoma já dependem fortemente da energia eólica – cada um destes estados gera agora mais de um quarto de toda a sua electricidade a partir da energia eólica.  

Também exploramos o futuro da indústria e como ela reagirá a o governo dos EUA push for more LNG (Liquified Natural Gas) turbines.  Europe is currently becoming a massive buyer of US LNG. In a recent meeting aimed at averting a transatlantic trade war, the head of the European Commission told the United States that Europe currently has a plan in place to build more terminals to import U.S. LNG.   LNG imports to Europe are set to increase substantially, though political shifts can quickly impact the energy market.  It will be very interesting to follow this industry and observe how it reacts to changes in international trade, as well as policy developments in the US and elsewhere.

Nossas entrevistas revelaram muitas tendências interessantes em relação aos indivíduos que trabalham na indústria de turbinas.

O primeiro foi o número esmagador de entrevistados que desejaram participar, mas não puderam sacrificar o tempo necessário para completar as entrevistas. Isso reflete a demanda do setor, bem como a dedicação de quem nele trabalha. Um traço comum entre aqueles que puderam participar foi uma paixão incrível. Todos os entrevistados estavam muito entusiasmados com seu trabalho na indústria de turbinas, o que os levou a nos fornecer muitos insights valiosos.

The second trend we observed was stark cultural differences. It was much more difficult to engage respondents from Asia, specifically China.  Relationship building was more important in communicating with experts and engineers in China than in other countries. This more personal method of contact seemed to alleviate many concerns.  In contrast, professionals in both the United Kingdom and the United States were easier to contact and more forthcoming in their responses.

The third trend we observed was similar behavior and habits among the engineers we contacted. Many were very structured in their personal habits, priding themselves particularly on punctuality.  They also followed protocols extremely well. This manifested in our research through exceptionally smooth interviews. Normal minor issues such as technical difficulties with the teleconference were eliminated, giving our respondents more time to respond to our inquiries in extensive detail.

Como alcançar os tomadores de decisões energéticas

Alcançar especialistas qualificados neste setor pode ser um desafio. Curiosamente, os engenheiros de turbinas terceirizados estavam mais dispostos a falar conosco, enquanto os especialistas mais difíceis de alcançar eram os do setor de compras.

With the rise of calls to curb greenhouse gas emissions, concerns of Fossil Fuel supply and demand, and climate change, primes the wind turbine industry has seen explosive growth. Companies should ensure that relatively short-term changes in the political environment that affect the industry do not cloud this long-term outlook.

Based on our research, we believe the industry as a whole is well-positioned to take advantage of the growth opportunities available. Experts in the field are exceptionally passionate, hardworking, and efficient. Companies should take steps to ensure that their employees continue to work at an optimal level to avoid burnout. Additionally, as we found many industry professionals to be adept at executing formal protocols, companies should make sure that their processes are as efficient as possible.

Finally, given the large number of respondents who cited confidentiality concerns when speaking to us, we believe players in this industry should evaluate having more open communication and cooperation. Cooperative relationships could help companies to hedge against short-term risks, while promoting innovation and fueling long-term gains.

Many factors including the current geopolitical climate are generating a lot of uncertainty across many industries, including the wind turbine industry. However, we firmly believe the long-term growth prospects strongly outweigh the short-term tumult. It is an exciting time to be involved in wind power.

Sobre a pesquisa de mercado de energia renovável da SIS

SIS International Research is a leading global market research firm.  We provide Consumer and B2B Market Research in the United States, Europe, the Middle East, Asia and Africa.  SIS also has a leading Strategy Research team that provides Market Opportunity/Entry/Sizing, Competitive Analysis, Trend Tracking, Industry Intelligence, Innovation Research and Go To Market Strategy.

Contate-nos para o seu próximo projeto de pesquisa de mercado de energia renovável.