Pesquisa de mercado no Oriente Médio

O Médio Oriente apresenta novas oportunidades com populações em crescimento, melhoria das infra-estruturas e numerosas indústrias em crescimento.

The region is a major Oil producing area, helping to fuel growth in the region. Though Global oil prices plummeted in 2015, many economies were spared sharp economic downturn due to prudent reserves set aside for just such an eventuality.

Apesar da flutuação dos preços do petróleo, os países do Médio Oriente no seu conjunto ainda apresentam fortes taxas de crescimento. As elevadas taxas de crescimento populacional, os programas de liberalização económica e os cenários de investimento cada vez mais favoráveis fazem do Médio Oriente um destino crescente para o investimento estrangeiro.

Economies in the Middle East are diversifying and making strides in the Global Economy. Companies in the region have recently expanded globally such as Dubai Ports World, Emirates Airline and Saudi Aramco.

Os mercados do Médio Oriente são caracterizados por elevadas taxas de crescimento populacional, levando a mercados consumidores crescentes.

Populações mais jovens podem significar maior interesse em aplicativos, mídia e educação.

A agitação social conduz frequentemente ao sectarismo que pode perturbar as nações e as suas economias. No caso do Médio Oriente, é a causa de grande parte da volatilidade dos preços do petróleo. As reformas políticas contínuas e as iniciativas regionais que unem os países do Médio Oriente com investimentos comerciais partilhados ajudarão a aliviar as tensões sociais na região. Além disso, o desenvolvimento de fluxos de receitas do sector privado que não dependam do petróleo também será imperativo no futuro.

Pontos críticos econômicos

Economic Hot Spots in the region currently include Dubai, Abu Dhabi, Cairo, Istanbul, Doha and Manama. Gulf markets are working to build vibrant cities and are creating specially-zoned urban areas that are targeted to strategic growth industries, such as Education, Healthcare and Financial Services. Already, some universities from the United States and Europe have built university campuses in the region, seeking to educate talented students. Tourism is also growing in markets such as Dubai and Abu Dhabi.

Gulf States have also launched programs to attract sporting events. Global sporting events like the FIFA World Cup, WWE Wrestling, F1 Grand Prix, Golf championships and World Rugby Sevens Series have hosted or plan to host major events in the region.

Oportunidades

Opportunities for investment and profitable business ventures are still plentiful in the Middle East. Major drivers of international investment reside in the Hospitality, Construction, and Real Estate industries. Egypt is thought to be stabilizing while Morocco has improved export and tourism revenues. Kuwait and Qatar have weathered the oil price drop with little or no visible downturn. With petroleum prices expected to rise in the next couple of years, there is little reason to believe the Middle East won’t continue to present excellent business opportunities.