Pesquisa de mercado no Oriente Médio

Pesquisa e Estratégia de Mercado Internacional da SIS

The Middle East presents new opportunities with growing populations, improving infrastructure, and numerous growing industries.

The region is a major oil-producing area, helping to fuel growth in the region. Though Global oil prices plummeted in 2015, many economies were spared a sharp economic downturn due to prudent reserves set aside for just such an eventuality.

Apesar da flutuação dos preços do petróleo, os países do Médio Oriente no seu conjunto ainda apresentam fortes taxas de crescimento. As elevadas taxas de crescimento populacional, os programas de liberalização económica e os cenários de investimento cada vez mais favoráveis fazem do Médio Oriente um destino crescente para o investimento estrangeiro.

Economies in the Middle East are diversifying and making strides in the Global Economy. Companies in the region have recently expanded globally, such as Dubai Ports World, Emirates Airlin,e and Saudi Aramco.

Os mercados do Médio Oriente são caracterizados por elevadas taxas de crescimento populacional, levando a mercados consumidores crescentes.

Populações mais jovens podem significar maior interesse em aplicativos, mídia e educação.

Social unrest often leads to sectarianism, which can disrupt nations and their economies. In the case of the Middle East, it is the cause of much oil price volatility. Continued political reforms and regional initiatives that unite the countries of the Middle East with shared trade investments will assist in easing societal tensions in the region. In addition, developing private sector revenue streams not dependent on oil will also be imperative in the future.

Pontos críticos econômicos

Economic Hot Spots in the region currently include Dubai, Abu Dhabi, Cairo, Istanbul, Doha and Manama. Gulf markets are working to build vibrant cities and are creating specially-zoned urban areas that are targeted to strategic growth industries, such as Education, Healthcare and Financial Services. Already, some universities from the United States and Europe have built university campuses in the region, seeking to educate talented students. Tourism is also growing in markets such as Dubai and Abu Dhabi.

Gulf States have also launched programs to attract sporting events. Global sporting events like the FIFA World Cup, WWE Wrestling, F1 Grand Prix, Golf championships, and World Rugby Sevens Series have hosted or plan to host major events in the region.

Middle East Sectoral Investment Data

Middle East Market Comparison: Sectoral Growth and Investment Trends

Indicator	Saudi Arabia (KSA)	United Arab Emirates (UAE)	Egypt
Foreign Direct Investment (FDI) Inflows	Driven by Vision 2030 mega-projects and large-scale privatization initiatives.	Consistently high and stable; focused on strategic sectors (FinTech, Logistics, Green Energy).	Largest recipient in the MENA region; channeled into energy, telecom, and infrastructure.
Non-Oil Sector Contribution (Prospective Target)	Aggressive targets to elevate the non-oil share of GDP well above 50%.	Already dominant, with non-oil sectors (Trade, Finance, Tourism) comprising over 70% of GDP.	Non-oil sectors (Services, Manufacturing) are the primary engine, comprising over 90% of GDP.
Key Growth Sector Focus	Tourism (Red Sea Project), Entertainment, and Advanced Manufacturing.	FinTech, Artificial Intelligence, and Trade Logistics (Dubai and Abu Dhabi).	Natural Gas, IT Outsourcing, and Renewable Energy (Benban Solar Park).
Digital Economy Maturity (FinTech/E-commerce)	Massive market size driving rapid FinTech adoption; major focus on digital government services.	Regional leader in digital payment infrastructure and cross-border e-commerce.	Fast-growing mobile and e-commerce market fueled by a large, young population.

Source: Data compiled from the World Bank, International Monetary Fund (IMF), and official national development plans (e.g., Vision 2030, D33).

Oportunidades

Opportunities for investment and profitable business ventures are still plentiful in the Middle East. Major drivers of international investment reside in the Hospitality, Construction, and Real Estate industries. Egypt is thought to be stabilizing while Morocco has improved export and tourism revenues. Kuwait and Qatar have weathered the oil price drop with little or no visible downturn. With petroleum prices expected to rise in the next couple of years, there is little reason to believe the Middle East won’t continue to present excellent business opportunities.

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