Pesquisa de mercado em Washington DC

A área metropolitana de Washington, DC é a 8ª maior economia urbana dos EUA.
The District of Columbia’s 68.3 square miles are sliced out of Maryland and sit across the Potomac River from Virginia. DC is the nation’s capital. The population of its metro area is nearly 5 million people. While the government’s economic impact is enormous, so are the contributions of other sectors, including education, hospitality and tourism, and more. Market Research in Washington DC helps organizations to serve stakeholder needs better.
Exceptional universities, several with major research capabilities, feed the economy and supply talent for local business and government needs. Its museums, galleries, aquarium, zoo, monuments, and national treasures attract tourists and conventioneers by the millions. Hotels and hospitality services benefit from traffic at both low- and high-end spending levels. And, as the capital of the United States, a district with its own government structure, it employs tens of thousands creating one of the nation’s largest metropolitan areas. An efficient subway system and healthy relationships with nearby cities like Arlington keep The District economy vibrant and functioning at a high level.
A indústria do ensino superior
There are a number of major colleges and universities in the District of Columbia, given its limited space. They include the campuses of Georgetown University, American University, Howard University, Gallaudet University, and George Washington University.
Higher education accounts for thousands of jobs and helps The District sustain its highly educated population. Each year, 80,000 students participate in courses at one or more of the member institutions of the D.C. Consortium. The District’s higher education brings $2 billion to the area economy and graduates top lawyers, doctors, and other professionals. Many students stay in DC after graduation.
Indústrias de Hotelaria e Turismo
Washington, DC recebe mais de 20 milhões de visitantes todos os anos, incluindo mais de 2 milhões de turistas estrangeiros, que gastam mais de $7 mil milhões. Os gastos com hotéis, varejo, alimentos e bebidas e entretenimento sustentam 75.000 empregos no distrito.
Abriga 15 convenções em todo o distrito, deixando $278 milhões para trás. Mais de 450 eventos distritais, incluindo o DC Jazz Festival, Annual 4º das celebrações de julho, e mais produzem mais de $415 em gastos de visitantes. E as muitas atrações turísticas com entrada gratuita atraem visitantes, mas reduzem gastos que podem ser aplicados a outros fins.
Despite the lack of a major amusement park, The District’s hotel sector (130 hotels with 30,200 rooms) remains stable and growing at a reliable 60% occupancy. People visit for historic attractions, museums, conventions, lobbying, entertainment, diplomacy, and other government-related business. The hotels’ average daily rate, even though it is restricted by the government per diem limit, exceeds those of Chicago, New York City, and San Francisco.
Governo
Como sede dos poderes Executivo Federal, Legislativo e Judiciário do governo federal, a economia de Washington, DC ganha com seus participantes, tráfego e gastos diretos e indiretos.
O governo sempre foi o seu principal contribuidor económico, mas o seu domínio varia de acordo com as administrações políticas, com repetidos sequestros, paralisações e cortes orçamentais. Ainda assim, olhando para os seus componentes, o impacto é significativo.
O Poder Executivo sobrevive, até certo ponto, das políticas e iniciativas do presidente em exercício. Mas, mais de quatro mil, incluindo membros da Defesa, Segurança Interna, Tesouro, Saúde e Serviços Humanos, e outras agências, estão directamente ligados ao Gabinete Executivo.
Muitos funcionários das agências ocupam cargos na função pública protegidos por regulamentos e sindicatos. As iniciativas presidenciais para congelar as contratações são geralmente compensadas pela expansão em outras áreas. O número total de funcionários civis nas agências do Gabinete é superior a 170.000. A maior é a Segurança Interna, com aproximadamente 25.000 cargos.
Congress populates the Capitol and nearby office buildings with thousands of support staff. It oversees five supporting services: the Congressional Budget Office, the General Accounting Office, the Joint Economic Committee, the Government Printing Office, and the Architect of the Capitol.
O Tribunal Supremo reúne-se em prédio próprio onde os nove integrantes são apoiados por grandes equipes, algumas das quais trabalham como estagiários para ganhar o prestígio do escritório. O Departamento de Justiça inclui quase 24.000 funcionários.
Aproximadamente 20% dos funcionários do Distrito trabalham para o governo federal. Muitos funcionários do governo também residem na área metropolitana da Virgínia e de Maryland.
Pesquisa de mercado em Washington DC
SIS has extensive experience in conducting Qualitative fieldwork and Quantitative data collection in DC, Norther Virginia and Maryland. Some of our staff are alumni of prominent DC universities and are well-versed in the area. We are seasoned in conducting street intercepts, political focus groups, Focus Groups for financial managers and many other types of research.
For education institutions based in the region, we have conducted market opportunity & entry assessments to help them assess growth opportunities nationwide and worldwide. We have served healthcare companies and tourism companies based in the area.

