Branding

Badania rynku interesariuszy B2B

Business-to-Business Markets often miss the importance of opinion and perception among B2B stakeholders. Understanding perception is crucial as it impacts investment decisions, the willingness of supply chain stakeholders to work together and countless daily activities dependent on having consistent perceptions.  In today’s B2B markets, perceptions are enhanced, developed, and sustained through the following channels. B2B … Czytaj dalej

Aktywacja marki Badania rynku

Ważne jest stworzenie silnego przekazu. Ale w czasach, gdy w umysłach klientów krąży tak wiele komunikatów, firmy muszą podejmować skoordynowane wysiłki, aby ich komunikaty nie umknęły ich klientom. Jest to jeszcze ważniejsze dla firm, które kierują swoje przekazy do klientów takich jak pokolenie milenialsów, które ma rozległe … Czytaj dalej

Czym są badania ilościowe?

What is Quantitative Research? Quantitative Research is a structured way of collecting and analyzing data from different sources. Quantitative research is a cornerstone of empirical inquiry in the vast landscape of research methodologies. It wields statistical tools and numerical data to uncover insights and trends. Its structured approach and ability to quantify phenomena have made … Czytaj dalej

Neuromarketing dla małych firm

Neuromarketing to rozwijająca się dziedzina w sektorze marketingu i reklamy, łącząca w sobie neurobiologię z podejściami psychologii marketingu.

Badania rynku Vox Pops

Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public.  These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research.  Opinion interviews can provide useful information about consumers’ opinions of … Czytaj dalej

Badania rynku lojalnościowego

Lojalność konsumenta to relacja zaufania między organizacją a jej klientami. Lojalni klienci mogą sprawić, że Twój biznes będzie bardziej dochodowy.

Marketing i reklama w erze cyfrowej

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … Czytaj dalej

Strategia marketingowa w usługach edukacyjnych

Many do not often realize that Education is a business, even for non-profit universities.  Attracting appropriate students and planning ahead financial are vital in a competitive industry with many different competing substitutes.  The rise of the Digital Disruption means that more substitutes to traditional Education services are flourishing.  Developing and implementing cogent strategies is critical. … Czytaj dalej

Badania jakościowe w Chinach

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