Sociale mediastrategieën voor kleine bedrijven

De alomtegenwoordigheid van sociale media in het dagelijks leven vormt een krachtig marketinginstrument voor elk klein bedrijf.

Het kan bedrijfseigenaren de ongeëvenaarde mogelijkheid bieden om met hun klanten te communiceren. Sociale media kunnen bedrijfseigenaren realtime feedback geven over de reacties van klanten op producten en diensten.

Social media can, in some cases, be a gold mine of information about customers’ habits and this information can be a good starting point for marketing strategies.

Guerrillamarketing

Small businesses do not have the deep pockets of bigger corporations to spend on huge marketing campaigns. Facebook, Twitter and other online social media have leveled the playing field for small businesses. In this day and age of viral videos which can be seen by millions of viewers around the world businesses may not want to spend millions to gain market awareness. Small business owners get good publicity by joining online communities and talking to people about their company. The company’s consumer base then acts as advertising prophets, spreading the word about the values of the company to their own social networks.

Uitdagingen bij de inzet van sociale media

Despite advantages to social media, many small business owners have pulled away from the added social media workload. According to a study from online marketing firm Vertical Response, most small business owner believe that they need to be on social media but at least one-third of the respondents said they would like to spend less time on social media. One potential reason for this response is the lack of immediate results from social media marketing.

Content schrijven voor ondernemers

Lack of time to create quality content seem to be the biggest factor preventing solo entrepreneurs from committing fully to social media. Only half of the owners in the study said that they have a blog, indicating a lack of quality content on their social media platforms. The bloggers responded that they spend hours on their blog posts and spent more time looking for good content to share.

Eigenaren trekken zich mogelijk ook terug omdat ze geen duidelijk idee hebben van wat ze uit hun geïnvesteerde tijd halen. Slechts 36% van de eigenaren van kleine bedrijven betaalde analytische of planningstools, wat betekent dat eigenaren weinig inzicht hebben in of hun social media-activiteiten meer klanten opleverden of welke vormen van social media-activiteit nuttiger zijn.

Wat bedrijfseigenaren moeten weten over sociale media

To make campaigns more meaningful, small business owners can be more selective about their activities. A successful social media strategy is not just about marketing or sales, but it is about meaningful engagement and relationship building with their consumers.  There can be a significant cost involved with social media but social media marketing can greatly benefit from strategy, research and planning beforehand.