Marktonderzoek naar goedkope luchtvaartmaatschappijen

Low-cost carriers, discount airlines or low-cost airlines are airlines that offer lower fares in exchange for fewer passenger comforts. The concept started in the 1970s by the American domestic carrier Southwest as a way to offer cheap airfares to consumers, since then more low-cost airlines started to proliferate gobbling market share to the point that even major carriers had to establish their own subsidiaries that offered lower fares to regain lost customers.

Opportunities in Low-Cost Air Travel

The impact of low-cost carriers on the aviation industry has been tremendous.  The deep market penetration of low-cost airlines caused conventional carriers to cut flights, close hubs and even abandon service to some cities. In the last few years with high fuel costs and the slowing global economy eating into the bigger carriers’ profit margins, only budget airlines have consistently reported profits or expanded their routes.  In Asia and the Middle East the low fare sector has dramatically grown in the last decade and there are no signs that the expansion would be curtailed.  Low-cost carriers in the Middle East have grown very fast relative to traditional carriers.

Inzichten in klantwaarde

The success of budget airlines can be traced back to their business model which expounds that cost is not equal to price. The original Southwest model consisted of low fares, higher frequency routes, use of secondary airports with short turnaround times and utilizing the same type of aircraft for the fleet. Modern budget airlines still closely follow the same precepts as those laid out by Southwest but because of there are more low-cost airlines competing in the market there have been differences in every budget carrier in their implementation. Low-cost airlines in America offer frequent flyer programs and some have even offered the same frills found in bigger carriers like complementary drinks and different class systems.  In Europe, budget airlines like easyJet and Ryanair usually follow the more traditional business model  except that both airlines have operated into major hubs such as Paris Charles de Gaulle, Dublin and Manchester where the traditional strategy of operating in secondary airports.

Waardepropositie van goedkope reizen

Klanten geven steeds vaker de voorkeur aan de no-frills-aanpak van vliegen, alleen om geld te besparen. Hoewel de grootste aantrekkingskracht van goedkope luchtvaartmaatschappijen nog steeds de lagere tarieven zijn die ze aanbieden, is dit niet de enige factor die bijdraagt aan hun succes. Voor frequent flyers is de grootste factor die low-cost carriers aantrekkelijker maakt de beschikbaarheid van vluchten met budgetmaatschappijen. Nu conventionele luchtvaartmaatschappijen hun activiteiten terugschroeven, is er minder keuze in schema's.

Concurrentie met traditionele luchtvaartmaatschappijen

The growth of budget airlines has brought into question the future of legacy carriers.  Big carriers are increasingly pressured by high fixed costs and relevant market positioning to consumers.  Legacy carriers are increasingly focusing on cost efficiencies, focus on particular traveler segments, consolidating through mergers and acquisitions, and investing in staff training and communications.  Today’s new competitive landscape puts large, well-established airlines in fierce competition with low-cost airlines.

Over marktonderzoek naar goedkope vliegreizen

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