
The healthcare market is one of the world’s largest and fastest-growing industries. It offers treatments, pharmaceuticals and services to people who need preventive, rehabilitative or curative treatment. The Pharmaceutical industry, Biotechnology industry, Medical Device industry and several other life sciences industries in health care sector form the healthcare industry.
의료의 변화
As the world is increasingly global, opportunities and challenges face health industries globally. Ageing demographics in the Developed World and some major emerging markets such as China may have profound impact on the evolution of healthcare systems, technology, industries and regulatory affairs. Likewise, growing societies in young emerging markets can mean further complexity in these industries. Other complexities such as the regulatory landscape in major markets such as the United States can have profound impact on global healthcare markets.
의료 분야의 의사 결정자
Healthcare providers and professionals include hospital workers, clinical workers, doctors, payors, nurses, and volunteer health workers. The healthcare industry employs the largest number of people in the world.
제약 산업
The pharmaceutical industry consists of the development, production, distribution and marketing of drugs and medications and has a major share in the medical industry. It is one of the most regulated industries all around the world regarding the testing of drugs and safety of users.
더욱이, 생명공학 산업은 살아있는 유기체를 활용하여 의약품을 생산하는 데 사용할 수 있는 제품을 만드는 유전공학이라고도 알려져 있습니다. 산업이 헬스케어 산업에만 국한되지 않기 때문에 제약 분야의 발전은 중요한 역할을 합니다.
의료 분야의 디지털 혁신
Technology has increasingly played a key role in people’s lives, with the rising application of technology helping the healthcare industry to provide more efficient services and information to customers in an optimized manner. The emergence of information enables them to be increasingly aware of their needs.
의료 분야의 환자 중심
의료 산업의 또 다른 추세는 건강에 대한 인식을 높이는 방법에 대한 일련의 프로그램입니다. 이는 업계의 수많은 조직에서 수행되고 있습니다. 또한 고객에게 건강, 안전 및 질병 예방에 대한 정보를 제공하는 데 대한 강조도 높아지고 있습니다.
업계의 또 다른 발전은 가격 구조에 제공되는 투명성입니다. 정보의 양이 많기 때문에 고객은 의료비 내역을 편리하게 확인할 수 있으며, 의료비 증가는 업계에 영향을 미치는 주요 문제 중 하나입니다. 지난 몇 년 동안 의료 비용이 크게 올랐고 사람들은 처방약을 구입하기보다는 OTC 약품으로 전환하고 있습니다.
규제 문제
Other major challenges nowadays are strict laws and regulations that need to be abided by the industry to ensure safety and efficacy of medication and processes. Licenses and patents are an increasingly important competitive advantages. HIPAA and Cybersecurity remain significant challenges. Some Healthcare leaders are looking to Artificial Intelligence to keep abreast of changes in Regulation and Compliance.
시장 조사가 도움이 되는 방법
Market Research provides data, insights and strategies to optimize treatments and improve lives. Research uncovers patient journeys, attitudes, opinions, and behavioral insights. It also tests products, treatments, advertisements, websites and apps.
우리는 다음과 같은 솔루션을 제공합니다:
- 환자 여정 매핑
- 환자 민족지학
- 관리인 연구
- 의사 인터뷰 및 통찰력
- 포커스 그룹 및 환자 인터뷰
- 병원 행정관 연구
- 의료기기 연구
- 제약 광고 테스트