재생에너지 시장조사

The renewable energy market is one of the fastest-growing industries in the United States and in many parts of the world.

태양에너지 시장조사

SIS actively conducts B2B and B2C interviews regarding installations, new product concepts, and attitude, behavior, and usage tests.  We have conduct Solar Energy Market Research across the United States, Europe, the Middle East and Asia.

원자력 에너지 시장 조사

SIS conducts expert interviews in the Nuclear Energy Market.  We have conducted Expert and Policy Research interviews across the United States for companies interested in understanding the changing opinions regarding Nuclear Energy.

Our senior research team conducts high-level discussions and interviews in the Nuclear Energy industry to engage and explore decision-making processes, policy responses, and other nuances.

풍력 에너지 시장 조사

SIS International Research conducted telephone interviews with turbine experts, including Procurement Directors, Wind Turbine Engineers, Wind Farm Owners, and Third Party Turbine Engineers.  Through these interviews, we discovered various trends in the power sector. These trends range from the communication habits of turbine industry professions to the recent growth of the industry, to the impacts of domestic policy and international trade.  The following is a recent case study in which we spoke with Wind Energy Experts and Engineers worldwide to develop new messaging campaigns for our clients.

4가지 주요 시사점:

• 터빈 산업은 현재 큰 성장을 누리고 있습니다.
• 국제 무역과 국내 정책에 대한 불확실성은 업계에 큰 영향을 미칠 것입니다.
• 터빈 업계의 전문가들은 시간 엄수, 과중한 작업량, 업무에 대한 깊은 열정 등 많은 특성을 공유합니다.
• 문화적 차이로 인해 아시아에서 연구를 수집하는 것이 어렵습니다.

풍력 터빈 산업

Through our desk research, we discovered that wind energy has been enjoying exceptional growth in recent years.  F미국의 무기업자와 목장주들은 터빈 호스팅 대가로 수억 달러의 임대료를 받았습니다. 아이오와, 캔자스, 사우스다코타, 오클라호마 등 많은 주에서 이미 풍력 에너지에 크게 의존하고 있기 때문에 이는 큰 성장이 예상되는 산업입니다. 이들 주에서는 현재 전체 전력의 4분의 1 이상을 풍력에서 생산하고 있습니다.  

우리는 또한 업계의 미래와 업계가 어떻게 반응할지 탐구했습니다. 미국 정부의 push for more LNG (Liquified Natural Gas) turbines.  Europe is currently becoming a massive buyer of US LNG. In a recent meeting aimed at averting a transatlantic trade war, the head of the European Commission told the United States that Europe currently has a plan in place to build more terminals to import U.S. LNG.   LNG imports to Europe are set to increase substantially, though political shifts can quickly impact the energy market.  It will be very interesting to follow this industry and observe how it reacts to changes in international trade, as well as policy developments in the US and elsewhere.

인터뷰를 통해 터빈 산업에 종사하는 개인에 관한 많은 흥미로운 경향을 발견했습니다.

첫 번째는 참여를 원하지만 인터뷰를 완료하는 데 필요한 시간을 희생할 수 없다는 응답자의 수가 압도적이었습니다. 이는 업계의 요구와 업계 종사자들의 헌신을 반영합니다. 참가한 사람들의 공통점은 놀라운 열정이었습니다. 모든 응답자는 터빈 산업에서의 업무에 대해 매우 열정적이어서 우리에게 많은 귀중한 통찰력을 제공했습니다.

The second trend we observed was stark cultural differences. It was much more difficult to engage respondents from Asia, specifically China.  Relationship building was more important in communicating with experts and engineers in China than in other countries. This more personal method of contact seemed to alleviate many concerns.  In contrast, professionals in both the United Kingdom and the United States were easier to contact and more forthcoming in their responses.

The third trend we observed was similar behavior and habits among the engineers we contacted. Many were very structured in their personal habits, priding themselves particularly on punctuality.  They also followed protocols extremely well. This manifested in our research through exceptionally smooth interviews. Normal minor issues such as technical difficulties with the teleconference were eliminated, giving our respondents more time to respond to our inquiries in extensive detail.

에너지 의사 결정자에게 접근하는 방법

이 업계에서 자격을 갖춘 전문가에게 접근하는 것은 어려울 수 있습니다. 흥미롭게도 제3자 터빈 엔지니어가 우리와 대화할 의향이 가장 많았고, 가장 접근하기 어려운 전문가는 조달 전문가였습니다.

With the rise of calls to curb greenhouse gas emissions, concerns of Fossil Fuel supply and demand, and climate change, primes the wind turbine industry has seen explosive growth. Companies should ensure that relatively short-term changes in the political environment that affect the industry do not cloud this long-term outlook.

Based on our research, we believe the industry as a whole is well-positioned to take advantage of the growth opportunities available. Experts in the field are exceptionally passionate, hardworking, and efficient. Companies should take steps to ensure that their employees continue to work at an optimal level to avoid burnout. Additionally, as we found many industry professionals to be adept at executing formal protocols, companies should make sure that their processes are as efficient as possible.

Finally, given the large number of respondents who cited confidentiality concerns when speaking to us, we believe players in this industry should evaluate having more open communication and cooperation. Cooperative relationships could help companies to hedge against short-term risks, while promoting innovation and fueling long-term gains.

Many factors including the current geopolitical climate are generating a lot of uncertainty across many industries, including the wind turbine industry. However, we firmly believe the long-term growth prospects strongly outweigh the short-term tumult. It is an exciting time to be involved in wind power.

SIS 재생 에너지 시장 조사 정보

SIS International Research is a leading global market research firm.  We provide Consumer and B2B Market Research in the United States, Europe, the Middle East, Asia and Africa.  SIS also has a leading Strategy Research team that provides Market Opportunity/Entry/Sizing, Competitive Analysis, Trend Tracking, Industry Intelligence, Innovation Research and Go To Market Strategy.

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