엔터테인먼트 및 미디어 시장 조사

The Entertainment and Media industries are rapidly changing.  With the rise of digital media, social media, streaming content, and changing customer tastes, the need for cutting-edge insight is profound.

엔터테인먼트 및 미디어 시장 조사는 온라인 행동, 콘텐츠 선호도, 텔레비전 습관에 대한 통찰력을 제공합니다.

One of the biggest challenges is how to monetize the consumption of digital media.

우리는 고객과 협력하여 고객의 전략적 우선순위와 요구사항을 해결합니다.

• 스트리밍 미디어
• 소셜 미디어
• 텔레비전 방송
• 광고 테스트
• 소비자 온라인 행동
• 밀레니얼 시장 조사
• 음악 스트리밍 서비스
• 웹사이트 사용성 테스트
• 의사결정자 연구

글로벌 미디어의 부상

Historically, the U.S. has been the largest market for entertainment-related businesses. However, China is closing the gap fast. It has become imperative to understand the industry from a global standpoint. SIS International Research has assisted many entertainment and media companies in determining international market trends and in bridging cultural gaps that could hinder global marketing efforts. Our clients include radio stations, non-digital media outlets, animation houses, major film companies, television networks, media streaming services, music companies, media distributors, and many others.

Digital Media and Online Streaming are also growing rapidly. We work with digital media companies, and provide Market Opportunity, Competitive Analysis, Usability Research and New Product Launch research.

시장 조사 방법

In-depth consumer surveys and interviews with prominent thought leaders provide insight and data that is otherwise unobtainable. SIS market intelligence studies reveal critical information that gives our clients a competitive edge in the marketplace. We conduct Focus Groups, quantitative online surveys, programming studies, telephone interviews, and customer intercepts to help our clients better understand the mindset of the consumers they most want to reach in the markets they most want to capture. Let us put our 40+ years of media market research experience to work for you.