중소기업을 위한 소셜 미디어 전략

일상생활에서 널리 사용되는 소셜 미디어는 모든 중소기업에 강력한 마케팅 도구를 제공합니다.

이는 비즈니스 소유자에게 고객과 상호 작용할 수 있는 탁월한 기회를 제공할 수 있습니다. 소셜 미디어는 사업주에게 제품 및 서비스에 대한 고객의 반응에 대한 실시간 피드백을 제공할 수 있습니다.

Social media can, in some cases, be a gold mine of information about customers’ habits and this information can be a good starting point for marketing strategies.

게릴라 마케팅

Small businesses do not have the deep pockets of bigger corporations to spend on huge marketing campaigns. Facebook, Twitter and other online social media have leveled the playing field for small businesses. In this day and age of viral videos which can be seen by millions of viewers around the world businesses may not want to spend millions to gain market awareness. Small business owners get good publicity by joining online communities and talking to people about their company. The company’s consumer base then acts as advertising prophets, spreading the word about the values of the company to their own social networks.

소셜 미디어 배포에 대한 과제

Despite advantages to social media, many small business owners have pulled away from the added social media workload. According to a study from online marketing firm Vertical Response, most small business owner believe that they need to be on social media but at least one-third of the respondents said they would like to spend less time on social media. One potential reason for this response is the lack of immediate results from social media marketing.

기업가를 위한 콘텐츠 작성

Lack of time to create quality content seem to be the biggest factor preventing solo entrepreneurs from committing fully to social media. Only half of the owners in the study said that they have a blog, indicating a lack of quality content on their social media platforms. The bloggers responded that they spend hours on their blog posts and spent more time looking for good content to share.

소유자는 투자한 시간에서 무엇을 얻을 수 있는지 명확하게 알지 못하기 때문에 철수할 수도 있습니다. 중소기업 소유자 중 36%만이 분석 또는 일정 관리 도구를 지불했습니다. 이는 소유자가 자신의 소셜 미디어 활동이 더 많은 고객을 유치했는지 또는 어떤 형태의 소셜 미디어 활동이 더 도움이 되는지에 대한 통찰력이 거의 없음을 의미합니다.

사업주가 소셜 미디어에 대해 알아야 할 사항

To make campaigns more meaningful, small business owners can be more selective about their activities. A successful social media strategy is not just about marketing or sales, but it is about meaningful engagement and relationship building with their consumers.  There can be a significant cost involved with social media but social media marketing can greatly benefit from strategy, research and planning beforehand.