中小企業向けソーシャルメディア戦略

日常生活におけるソーシャル メディアの普及は、あらゆる中小企業にとって強力なマーケティング ツールとなります。

ソーシャル メディアは、ビジネス オーナーに顧客と交流する比類のない機会を提供します。ソーシャル メディアは、製品やサービスに対する顧客の反応に関するリアルタイムのフィードバックをビジネス オーナーに提供します。

Social media can, in some cases, be a gold mine of information about customers’ habits and this information can be a good starting point for marketing strategies.

ゲリラマーケティング

Small businesses do not have the deep pockets of bigger corporations to spend on huge marketing campaigns. Facebook, Twitter and other online social media have leveled the playing field for small businesses. In this day and age of viral videos which can be seen by millions of viewers around the world businesses may not want to spend millions to gain market awareness. Small business owners get good publicity by joining online communities and talking to people about their company. The company’s consumer base then acts as advertising prophets, spreading the word about the values of the company to their own social networks.

ソーシャルメディア展開の課題

Despite advantages to social media, many small business owners have pulled away from the added social media workload. According to a study from online marketing firm Vertical Response, most small business owner believe that they need to be on social media but at least one-third of the respondents said they would like to spend less time on social media. One potential reason for this response is the lack of immediate results from social media marketing.

起業家のためのコンテンツライティング

Lack of time to create quality content seem to be the biggest factor preventing solo entrepreneurs from committing fully to social media. Only half of the owners in the study said that they have a blog, indicating a lack of quality content on their social media platforms. The bloggers responded that they spend hours on their blog posts and spent more time looking for good content to share.

経営者がソーシャル メディアから離れていくのは、投資した時間から何が得られるのかが明確にわかっていないためかもしれません。小規模ビジネスの経営者のうち、分析ツールやスケジュール ツールにお金を払っているのはわずか 36% でした。つまり、経営者はソーシャル メディアの活動によってより多くの顧客を獲得できたのか、またどの形式のソーシャル メディアの活動がより役立つのかをほとんど把握していないということです。

ビジネスオーナーがソーシャルメディアについて知っておくべきこと

To make campaigns more meaningful, small business owners can be more selective about their activities. A successful social media strategy is not just about marketing or sales, but it is about meaningful engagement and relationship building with their consumers.  There can be a significant cost involved with social media but social media marketing can greatly benefit from strategy, research and planning beforehand.