30 Markets.
Two Languages.
One Team.
SIS International fields primary research across Latin America and the Caribbean with native Spanish and Portuguese moderators, locally recruited respondent panels, and field managers who operate from within the markets they study.
Latin America Market Research That Accounts for How the Region Actually Works
Most research firms treat Latin America as a single Spanish-speaking block with Brazil appended. That misunderstanding produces studies where a survey fielded identically in Mexico City, Lima, and Buenos Aires generates data that looks comparable but measures entirely different things. SIS designs instruments that account for structural differences at the methodology stage.
The region’s economic complexity compounds the challenge. Mercosur trade provisions shape supply chains differently than Pacific Alliance frameworks. ANVISA’s pharmaceutical process in Brazil differs from COFEPRIS in Mexico. A fintech study in Brazil, where Nubank and MercadoLibre’s Mercado Pago have reshaped consumer banking, requires different competitive mapping than the same study in Colombia.
SIS has fielded primary research in Latin America for over four decades. Ruth Stanat built the firm’s LATAM practice during an era when most US-based research firms treated the region as an afterthought.
ラテンアメリカにおける市場調査
From Brazil’s LGPD-regulated consumer markets to Mexico’s nearshoring-driven industrial corridor to Argentina’s inflation-adapted pricing landscape, SIS fields primary research across every major LATAM economy with native Spanish and Portuguese moderators.
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Market Research in The Caribbean
Research across the Dominican Republic, Puerto Rico, Jamaica, Trinidad & Tobago, and Central America requires adapted fieldwork logistics. Online panel availability is limited, making CAPI recruitment and in-person moderation essential.
Learn MoreWhat This Looks Like in Practice
Three engagements that show how SIS LATAM fieldwork translates into decisions.
A Global CPG Brand Testing Packaging Across Brazil and Mexico
SIS ran in-person focus groups across Sao Paulo, Guadalajara, and Monterrey. Color associations triggered different emotional responses in Brazilian versus Mexican consumers.
A US SaaS Company Evaluating Colombia for Regional Expansion
15 B2B expert interviews in Bogota and Medellin surfaced that Colombia’s enterprise sales cycle ran significantly longer than Chile’s.
A European Bank Pricing a Digital Lending Product for Argentina
SIS designed a modified Van Westendorp model with real-time price anchoring tied to respondents’ most recent transactions.
What Separates Our
Latin America Practice
Six structural advantages that produce research your leadership team will trust.
Every qualitative engagement uses moderators native to the specific market, not translators or Spanish speakers from a different country.
SIS runs CAPI intercepts and ethnography in traditional markets and corner shops where digital methodologies cannot reach.
We conduct cognitive debriefing and cultural adaptation of instruments before fielding multi-country LATAM studies.
LGPD, COFEPRIS, Mercosur, and CAFTA-DR requirements built into design, not as legal review after fielding.
Modified anchoring techniques and shortened field windows capture willingness-to-pay before reference prices shift.
Site feasibility assessments and supplier qualification audits for manufacturers evaluating production relocation.
Which LATAM Market
Is Your Next Priority?
Tell us the country, the vertical, the decision timeline, and the respondent profile. Our Latin America team will scope the right fieldwork design.
Talk to an Expert
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