Ricerche di mercato sul layout del negozio

La ricerca di mercato in negozio fornisce approfondimenti su come vengono costruiti i negozi efficaci.

To develop more effective stores in the age of rising e-Commerce competition, it is important to understand the Store Layout, Product Placement, and In-Store Displays.

We provide in-store Consumer Intercepts, Ethnography, in-store interviews and Shop Alongs.  We also test store concepts, displays and signage stimuli.  This research can provide detailed insights to better understand the interactions of customers in retail environments. This can help to support in boosting sales, willingness to pay and boosting key performance metrics.

Store Mapping are the actual design and “maps” of stores.  We leverage software and technology to give retailers insight to what successful stores are doing to maximize sales and satisfaction.

SIS International Research fornisce Store Mappings, che includono:

• Disposizione del negozio
• Scaffalature
• Varietà di prodotti
• Marche
• Etichettatura
• Confronti di prezzi
• Progetto
• Fluire
• Visualizza

We developed the method of mapping stores by starting with interviewing customers in their usual stores.  Our skilled interviewers conduct shop-alongs to explore the common shopping routine.  In addition, our experienced mappers create a sketch inside the store and rebuild the whole store with special software. The results provide a full store layout and the shopping route for every customer.

Furthermore, this kind of qualitative market research not just gives details about the store layout, the shopping process, and shopping behavior, but can although give insights about general store features like atmosphere, lightning, friendly and skilled staff, cleanliness, etc.

Il metodo può essere utilizzato in vari contesti. I più comuni sono supermercati e negozi di alimentari, negozi al dettaglio, farmacie e centri commerciali.

• Disponiamo di intervistatori qualificati e mappatori qualificati, che hanno una grande esperienza nella ricostruzione dei negozi.
• Possiamo eseguire mappature dei negozi in modo rapido ed estensivo.
• I nostri servizi sono convenienti.
• Come azienda internazionale siamo in grado di mappare i negozi a livello globale.

Esempi in azione

Test degli espositori in negozio e delle vetrine

SIS was commissioned by a European global skin care brand to do store layout market research, particularly during the Christmas season.  The brand was experimenting with different store displays at its Flagship store in NYC to attract customers.  SIS conducted Shop Alongs and In-Depth Interviews with consumers, tested the design concepts, and presented the recommendations.  Our client mentioned that they experienced a double-digit growth in sales from the following year.

Ricerca sulla progettazione del layout del negozio

SIS also rapidly conducted store layout research and innovated a method to rapidly do so.  As our clients are interested in rapid insights, we leverage new software products and technologies to gain pricing information and detailed layout information of stores and products within stores.