La regione del Medio Oriente comprende paesi dell’Asia occidentale e del Nord Africa e si distingue dalle altre regioni per il suo ricco background storico, culturale, economico e religioso. La regione è stata l'origine di alcune importanti religioni come il cristianesimo, l'Islam e l'ebraismo. Una parte significativa dell’economia del Medio Oriente è sostenuta dalla produzione di petrolio greggio.
Negli ultimi tempi, diversi paesi della regione hanno dovuto affrontare sconvolgimenti politici e instabilità. Tuttavia, con i prezzi del petrolio stabili e gli sforzi continui di alcuni paesi per diversificare le proprie economie, la regione sta crescendo rapidamente, offrendo una serie di potenziali opportunità e sfide.
Ricerche di mercato in Medio Oriente
Le ricerche di mercato in Medio Oriente possono offrire agli esperti di marketing l’opportunità di comprendere le attuali tendenze di crescita e le esigenze dei consumatori.
The countries that are typically considered part of Middle East include Yemen, United Arab Emirates, Turkey, Syria, Saudi Arabia, Qatar, the Palestinian Territories, Oman, Lebanon, Kuwait, Jordan, Israel, Iraq, Iran, Egypt, Cyprus and Bahrain.
Among them, Middle Eastern markets are highly diverse. Beyond Arabic, Persian and Turkish are two other commonly spoken languages in the region. The region contains economies that range from socialist economies to free market economies, providing additional complexity in understanding the region as a whole.
Opportunità di petrolio e gas
The most significant support for the region’s economy comes from the oil production industry, both in terms of revenues and labor movement. However, countries like Turkey, UAE, Bahrain, Qatar and Iran are taking measures to diversify their economies.
Iran
Iran has the largest number of diverse industries. The country has nearly 40 established industries that include agriculture, telecommunication, automotive, petrochemicals, mining, banking, and financial services. Turkey is also going through reforms to privatize, industrialize, and diversify major economic industries to become a member of the European Union.
Arabia Saudita
Saudi Arabia is recently placing a greater emphasis on investments in the education sector because a large segment of its population is under the age of 15. Countries such as Egypt and Libya heavily depend on tourism to support their economies.
Gli Emirati Arabi Uniti
The United Arab Emirates is one of the most modern, diversified economies in the region. The country is largely dependent on foreign investments and tourism, and offers free trade agreements, no taxes, and complete ownership to foreign investors to encourage them. Israel is another highly developed state in the region, which ranks as the 15th Paese più sviluppato del mondo secondo l’indice di sviluppo umano.
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