NEW YORK, 2 febbraio 2011—

L'ufficio di New York della SIS International Research ha celebrato oggi il suo millesimo noleggio sul campo presso la struttura di ricerca qualitativa del focus group situata nel quartiere Flatiron di Manhattan.

L'azienda, fondata nel 1984, ha completato la costruzione della struttura nel 2006, in grado di accogliere gli intervistati per studi consumer, B2B e medici. La struttura a servizio completo, situata a pochi metri dal famoso Flatiron Building, dispone di due sale interviste complete e due sale di osservazione. Dispone di personale interno a reclutatori, intervistatori, analisti, traduttori, project manager e redattori di report.

SIS New York mentioned some have had some memorable experiences at the facility over the past 5 years.

President of SIS International Ruth Stanat remarked: “One TV network shot footage for a TV show in our large room.  I remember another client asked us if we could bring a motorcycle into the facility.  A third memorable experience was when we rearranged the entire room to position beds and medical equipment to simulate an elderly person’s bedroom.”

Andrew Foley, project manager, mentioned that his favorite memory was when a scene from a 2010 Jim Carey movie was filmed a few yards from the facility and a film production crew put artificial snow along the streets in early autumn.

Stanat also noted: “The Focus Group Market has changed so much in the past years, going up and down with the financial crisis.  We have seen an uptick in requests for online methods.  But in many cases many clients still prefer to be face to face and the feeling of being able to observe respondents in-person.”

A proposito del SIS 

Founded in 1984, SIS International Research is a global Mercato Research & Market Intelligence firm providing comprehensive research services and strategic analysis of information. The company has served over 70% of the Fortune 500.