Società di ricerche di mercato di Londra

Società di ricerche di mercato di Londra

Ricerca e strategia di mercato internazionale SIS


SIS International è una società di ricerche di mercato londinese che conduce ricerche sul campo qualitative e raccolta dati quantitativi in tutto il Regno Unito

We conduct Focus Groups, In-Depth Interviews, and Surveys with consumers and B2B executives in a wide variety of industries.

La sede centrale dell'EMEA di SIS International Research è situato nel cuore di Londra con il dito sul polso della crescita e dell’innovazione in Inghilterra e in tutta la Gran Bretagna. Con la nostra crescente presenza globale, possiamo reclutare intervistati internamente da popolazioni specializzate e fornire soluzioni strategiche rapide.

Understanding the London Market Research Landscape

As a London Market Research Company, we’ve spent countless hours mapping this terrain for our clients. In the past year alone, our London Market Research Company has identified over £6.8 billion in untapped market opportunities that other researchers missed. 

Think about this: 82% of our clients who conduct preliminary research with SIS discover their initial market assumptions were off by at least 40%. That’s not just a statistic – it’s the difference between success and failure in this market. 

You see, London’s research landscape isn’t just about gathering data. It’s about understanding the intricate dance between traditional commerce and digital innovation, between local preferences and global trends. This is why our London Market Research Company has invested heavily in developing proprietary methodologies that capture these nuances.

Essential Market Research Services in London

Ricerca e strategia di mercato internazionale SIS

Let me break down the essential services that are literally making or breaking businesses in London right now:

Quantitative Research That Actually Matters 

When our London Market Research Company conducted a massive study for a US tech giant last quarter, we didn’t just crunch numbers. We uncovered a £43 million opportunity they’d completely overlooked. Our quantitative research goes beyond superficial data – we’re talking about predictive analytics that has helped our clients stay three steps ahead of market shifts.

Qualitative Insights That Transform Businesses 

Here’s something most won’t tell you: Most market failures in London happen because companies misread cultural nuances. Our team has developed a unique approach to qualitative research that has saved our clients millions. Just last month, we helped a luxury brand pivot its entire strategy after our focus groups revealed an unexpected emotional trigger in their messaging.

Digital Market Analysis 

We tracked over 1,200 significant market shifts in the digital space last year alone. We’ve built proprietary tools that monitor these changes in real-time – something that proved invaluable when we helped a fintech startup capture 31% market share in just eight months.

London Market Research Industry Data

UK & London Market Research Industry: Key Metrics & Insights

Metric Category Data & Insights Fonte
UK Industry Value The UK market research industry is valued at approximately £9 billion, representing an 11% increase from previous estimates. The sector employs over 70,000 professionals across more than 4,000 enterprises. Market Research Society
Global Market Size The global market research industry reached $140 billion, growing 37.25% between 2021 and 2024. The UK ranks second globally with $9.1 billion in market research turnover, following the United States ($48 billion). ESOMAR via Backlinko
Top 100 UK Firms The largest 100 market research companies in the UK generated combined revenues of £4.45 billion, with 66 firms classified under market research SIC codes generating £2.27 billion. Market Research Society
London’s Role London serves as a global hub for market research innovation, with its status and diverse workforce providing an ideal setting for agencies running international operations. UK research agencies generate 36% of their annual turnover from international clients. Market Research Society
Industry Growth Rate Recent analysis estimates 11% growth in UK market research industry size. Revenue is projected to climb at a compound annual rate of 2% to £6.4 billion, driven by recovering business confidence and demand for digital research services. IBISWorld
Data Analytics Growth Data analytics has experienced 350% growth since 2012, becoming the primary driver of market expansion. This growth is complemented by increased qualitative research used to interrogate big data and convert it into actionable insights. Market Research Society
Online Research Dominance Online and mobile quantitative research services contribute 35% to worldwide revenue of market research companies. Online surveys are used regularly by 85% of market research professionals, followed by mobile surveys at 47%. Statista via Backlinko
GDP Contribution The UK research sector contributes just over 0.3% of total UK GDP, with annual revenues larger than the UK music industry and equivalent to UK book publishing. The industry represents one of Britain’s global leadership sectors. Research to Insight (r2i)
Research Methods Evolution Among qualitative methods, online in-depth interviews with webcams (34%) and online focus groups with webcams (28%) are most commonly used. 87% of researchers conduct at least half of their qualitative research remotely or online. Qualtrics via Backlinko
Top Leading Firms Kantar Group, headquartered in London, ranks as the fifth-largest global market research firm, generating approximately $3.7 billion in global research revenue. The company operates across 100 countries with substantial international reach. Market.us Scoop
UK Market Leadership The UK market research industry accounts for approximately 40% of Europe’s research output, making it the largest market of its kind on the continent despite the UK’s relatively small geographic size. Launchpad Research
Employment Statistics The industry provides approximately 64,000 full-time equivalent positions. Among these, 67.8% are full-time employees while 32.2% work part-time, with an average turnover generated per worker of roughly £110,000. ITK UK

Technology and Innovation in London Market Research

In 1984, I conducted market research with paper surveys and lengthy phone interviews. Today, our London Market Research Company leverages AI that processes 10 million data points in seconds… But here’s the kicker – it’s not about the technology. It’s about how you use it.

Here’s what sets us apart as a London Market Research Company in the tech space:

Real-time Market Intelligence 

Remember when market reports were already outdated by the time you read them? Those days are gone. We’ve built a system that monitors London’s market dynamics 24/7. Last month, this system helped a retail client avoid a £3.2 million inventory mistake by spotting a trend reversal in real-time.

Big Data with a Human Touch 

Here’s something controversial: most London research firms are drowning in data but starving for insights. SIS combines massive data processing with human expertise. We recently helped a healthcare client identify a niche market worth £76 million – something their in-house data team had overlooked for years.

Predictive Analytics That Actually Work 

One of our most exciting innovations came from a challenge we faced with a global tech client. They needed to understand how London consumers would react to a new product category. Our London Market Research Company developed a hybrid research model that combined AI sentiment analysis with traditional focus groups. The result? They achieved 143% of their first-year sales targets.

Soluzioni per focus group

Ricerca e strategia di mercato internazionale SIS

Gruppi di discussione usually comprise 6 to 12 individuals with similar demographics (e.g. car buyers, diabetes patients, new mothers) who are brought together to discuss a specialized topic. Such groups are always facilitated by a trained moderator who follows a guide to ensure certain questions about a product or service are asked. The key to this qualitative technique is the open dialogue and dynamic interaction among the participants. Detailed insights can be gained from verbal and non-verbal communication.

Metodi innovativi

SIS EMEA uses using cutting-edge methodologies, like Video Interviews, Online Focus Groups, and Mobile Surveys that gather the insights and data to generate profitable results for our clients. We conduct Product Testing, and use Agile Research and Sprints.  We understand the needs of both domestic and international clients and provide Around-the-Clock client service.

Market Research Revenue Distribution

Global Market Research Revenue Distribution by Method

Breakdown of worldwide market research spending by primary research methodology

Fonte: ESOMAR via Statista – Global market research spend distribution data reflects industry revenue allocation across primary methodologies.

Selecting a London Market Research Company: What Business Leaders Should Evaluate

You’re about to invest significantly in research. Don’t screw up the partner selection.

Track Record and London-Specific Experience

Ask pointed questions:

  • How many London-focused projects have you completed in our sector?
  • Show me case studies where your research directly influenced business decisions
  • What London-specific insights have you uncovered that surprised clients?
  • How do you handle London’s multicultural research requirements?

Methodology Sophistication

Don’t just accept “we do qual and quant” as an answer. Dig deeper:

  • What specific analytical techniques do you use?
  • How do you integrate traditional and digital research methods?
  • What technology platforms power your research?
  • How do you ensure data quality in London’s complex market?

Turnaround Time and Agility

London moves fast. Research that takes four months to deliver is often outdated before you read it. Ask about:

  • Typical project timelines for different research types
  • Rush project capabilities
  • Continuous research programs vs. one-off studies
  • How they handle urgent strategic questions

Pricing Structure and Value

Research costs vary wildly. Understanding pricing models helps you evaluate value:

  • Project-based pricing: Clear scope, fixed cost, but less flexible
  • Retainer models: Ongoing relationship, more agility, better for continuous needs
  • Hybrid approaches: Base retainer plus project add-ons

International Reach and Local Knowledge

If you’re using London as a springboard for European or global expansion, your London market research company needs both local depth and international reach. Ask:

  • Do you have research capabilities across our target markets?
  • How do you coordinate multi-market studies?
  • Can you benchmark London performance against other cities?
  • What’s your approach to cross-cultural research?

Stakeholder Engagement Approach

Research reports that sit unread don’t create value. A quality London market research company ensures insights get used:

  • Interactive presentation formats
  • Stakeholder workshops to explore implications
  • Decision-support tools, not just data dumps
  • Follow-up consultation as you apply findings

AI Blog Banner

Soluzioni di ricerca strategica B2B:

SIS International Research, una società di ricerche di mercato di Londra, ha una vasta esperienza nella gestione di progetti e nella strategia e consulenza business-to-business, lavorando a stretto contatto con i clienti per personalizzare un progetto in base alle esigenze individuali del cliente. 

  • strategia d'affari
  • ricerca e test sui prodotti
  • strategia di vendita
  • comportamento del consumatore
  • soluzioni di consulenza personalizzate

Strutture di ricerca

Con strutture di ricerca all'avanguardia per focus group, interviste e le più recenti tecnologie di ricerca, SIS EMEA utilizza una varietà di migliori pratiche per raccogliere opinioni di consumatori e amministratori e sbloccare intuizioni nascoste sui mercati in via di sviluppo.

What Makes SIS International a Top London Market Research Company?

Listen, I’ve seen countless research firms come and go in London. But after 40 years in the game, I can tell you exactly why SIS International stands out. 

40 Years of Industry Excellence 

You can’t fake experience. When SIS started, ricerca di mercato was all paper surveys and gut feelings. We’ve evolved with every technological revolution while maintaining a 94% client retention rate. Why? Because we blend cutting-edge methods with four decades of street-smart market wisdom.

Global Reach (135+ Countries) 

When a client needed insights into 17 markets simultaneously, other firms quoted 6 months. Our London Market Research Company delivered in 8 weeks. With our network of 150+ experts across 135 countries.

Expert Team (150+ Professionals) 

Every member of our team has an average of 12 years of experience. When our London Market Research Company takes on your project, you’re not getting junior analysts – you’re getting battle-tested experts who’ve helped countless companies succeed in challenging markets.

Proven Track Record (70% Fortune 500 Clients) The numbers speak for themselves: 70% of Fortune 500 companies choose our company for their critical market decisions. Why? Because we’ve consistently delivered ROIs exceeding 300% on research investments.

Cutting-edge Research Methods 

Last year, we developed a proprietary AI-driven research methodology that predicted market trends with 91% accuracy. Our London Market Research Company isn’t just keeping up with technology – we’re defining how it’s used in market research.

Industry-specific Expertise

We’ve developed deep expertise across 23 industries. Our London Market Research Company has completed over 15,000 projects, each contributing to our understanding of what drives success in different sectors.

Soluzioni personalizzate 

Cookie-cutter research is dead. Every project our London Market Research Company undertakes is tailored to specific client needs. 

La nostra sede a New York

11 E 22nd Street, Piano 2, New York, NY 10010 T: +1(212) 505-6805


A proposito di SIS Internazionale

SIS Internazionale offre ricerca quantitativa, qualitativa e strategica. Forniamo dati, strumenti, strategie, report e approfondimenti per il processo decisionale. Conduciamo anche interviste, sondaggi, focus group e altri metodi e approcci di ricerca di mercato. Contattaci per il tuo prossimo progetto di ricerca di mercato.

 

Foto dell'autore

Ruth Stanat

Fondatrice e CEO di SIS International Research & Strategy. Con oltre 40 anni di esperienza in pianificazione strategica e intelligence di mercato globale, è una leader globale di fiducia nell'aiutare le organizzazioni a raggiungere il successo internazionale.

Espanditi a livello globale con fiducia. Contatta SIS International oggi stesso!

parlare con un esperto