उपभोक्ता इलेक्ट्रॉनिक्स बाजार अनुसंधान

आज की तेज गति वाली डिजिटल अर्थव्यवस्था में उपभोक्ता इलेक्ट्रॉनिक्स जीवन का एक अनिवार्य हिस्सा बन गए हैं। 

These devices have become part of people’s everyday habits and lifestyles over the past decade.  There has been substantial growth in the international consumer electronics market, and this growth is due to changing lifestyle preferences.  Marketers also attribute it to the growing middle-class in many Emerging Markets.  

स्मार्टफोन और वायरलेस ऑडियो बाजार

While demand for smartphones is strong relative to other devices, Global smartphone shipments may be sluggish or slowing. The weakening demand is due to a slowdown in developed markets. Replacement cycles have been lengthening in recent years.  New devices are rising as potential substitutes to smartphones.  Smartphone features and design may be reaching their peak in some markets.   

पहनने योग्य

Meanwhile, robust demand for health-centric devices is driving demand for wearable bands. Apple Watch shipments have stabilized after a recent spike in demand. Garmin is the second-largest smartwatch vendor.  They have recently added features such as Garmin Pay and onboard music storage.  Fitbit is taking advantage of the rise in global smartwatch replacement rates.  They have been trying to lure users to switch to their new Versa smartwatch.

Consumers flock to fitness wearables and fitness trackers.  Sales of these devices are increasing.  Fitbit, for example, started in 2007 and has gained attention due to its rapid growth and success.  The company launched the Fitbit Classic in 2009.  Since then, it released many models and features.  Fitbit has millions of active users.  It is among the leading companies in the wearables market.

स्मार्ट टेलीविज़न

Smart Televisions are becoming more advanced and affordable.  With the rise of the O-T-T Media and TV Streaming, Smart Televisions are becoming the dominant devices in many households.

स्मार्ट होम असिस्टेंट

ध्वनि संचरण और पहचान उत्पादों के निर्माता अपने अनुप्रयोगों में माइक्रोफ़ोन का उपयोग करते हैं। ये उपकरण शोर की पहचान और कमी में भी भूमिका निभाते हैं। कई संवेदन अनुप्रयोग भी इनका उपयोग करते हैं। माइक्रोफ़ोन के लिए प्राथमिक चालक उपभोक्ता इलेक्ट्रॉनिक उपकरणों की बढ़ती मांग है। अन्य चालक माइक्रोफ़ोन का कॉम्पैक्ट आकार और कम लागत हैं। एक अन्य कारक प्रति डिवाइस माइक्रोफ़ोन की बढ़ी हुई संख्या है।

एआई स्पीकर

स्पीकर भी उपभोक्ता इलेक्ट्रॉनिक उपकरणों की एक श्रृंखला के लिए मांग में हैं। यह उच्च प्रदर्शन वाले होम थिएटर के लिए बढ़ती उपभोक्ता मांग से संबंधित है। मांग घरेलू ऑडियो उपकरणों में निरंतर तकनीकी प्रगति के कारण भी है। ब्लूटूथ और वाई-फाई स्पीकर में विकास भी एक कारक है। निर्णायक कारक उपभोक्ताओं की डिस्पोजेबल आय में हाल ही में हुई वृद्धि है।

शोध से उपभोक्ता की ज़रूरतों को पहचानने में मदद मिलती है

Consumer Needs Research is also known as Attitude and Opinion research and Voice of the Customer Research. It is vital to managers of consumer electronics and other products. It helps deliver insight into the wants, needs, and expectations of consumers.  Consumer needs research identifies the unmet needs of the customer.  It provides customer segmentation and allows marketers to set priorities for future product development initiatives.  Consumer needs research identifies which customer they should talk to.  SIS conducts projects that ask the right type of questions to help managers get to know their customers. 

प्रतिस्पर्धियों को समझने के लिए रणनीति अनुसंधान

Manufacturers can make their products, services, and marketing stand out.   It can be very useful to know what competitors are offering.  This knowledge can create and guide tactical marketing plans. Competitive Analysis can also identify possible new competition.

When marketers use strategy research, it helps them improve their business performance. It should be an ongoing strategy.  By staying on top of what competitors are doing, a company can be agile and react to their actions.  Market strategy research informs companies on when it’s prudent to adjust prices. It informs when to introduce new products.  It predicts if one should discontinue products that competitors are offering.  Knowing what competitors are going to do ahead of time is vital.