Stratégies de médias sociaux pour les petites entreprises

La prédominance des médias sociaux dans la vie quotidienne constitue un outil marketing puissant pour toute petite entreprise.

Il peut offrir aux propriétaires d’entreprise une opportunité sans précédent d’interagir avec leurs clients. Les médias sociaux peuvent fournir aux propriétaires d'entreprise des commentaires en temps réel sur les réponses des clients aux produits et services.

Social media can, in some cases, be a gold mine of information about customers’ habits and this information can be a good starting point for marketing strategies.

Marketing de guérilla

Small businesses do not have the deep pockets of bigger corporations to spend on huge marketing campaigns. Facebook, Twitter and other online social media have leveled the playing field for small businesses. In this day and age of viral videos which can be seen by millions of viewers around the world businesses may not want to spend millions to gain market awareness. Small business owners get good publicity by joining online communities and talking to people about their company. The company’s consumer base then acts as advertising prophets, spreading the word about the values of the company to their own social networks.

Les défis du déploiement des médias sociaux

Despite advantages to social media, many small business owners have pulled away from the added social media workload. According to a study from online marketing firm Vertical Response, most small business owner believe that they need to be on social media but at least one-third of the respondents said they would like to spend less time on social media. One potential reason for this response is the lack of immediate results from social media marketing.

Rédaction de contenu pour les entrepreneurs

Lack of time to create quality content seem to be the biggest factor preventing solo entrepreneurs from committing fully to social media. Only half of the owners in the study said that they have a blog, indicating a lack of quality content on their social media platforms. The bloggers responded that they spend hours on their blog posts and spent more time looking for good content to share.

Les propriétaires peuvent également se retirer parce qu’ils n’ont peut-être pas une idée claire de ce qu’ils retirent du temps investi. Seuls 361 TP3T des propriétaires de petites entreprises ont payé des outils d'analyse ou de planification, ce qui signifie que les propriétaires ne savent pas vraiment si leurs activités sur les réseaux sociaux ont attiré plus de clients ou quelles formes d'activité sur les réseaux sociaux sont les plus utiles.

Ce que les propriétaires d'entreprise doivent savoir sur les médias sociaux

To make campaigns more meaningful, small business owners can be more selective about their activities. A successful social media strategy is not just about marketing or sales, but it is about meaningful engagement and relationship building with their consumers.  There can be a significant cost involved with social media but social media marketing can greatly benefit from strategy, research and planning beforehand.