Étude de marché des jouets
Aujourd’hui, les jouets migrent vers le domaine numérique, où les jouets numériques destinés aux enfants ont proliféré.
The toy industry has experienced significant growth in the number of play options for kids.
La demande de jouets peut être saisonnière et sensible aux prix, ce qui constitue un défi pour les entreprises qui tentent de garder une longueur d'avance sur l'évolution des goûts des clients et des produits à la mode.
Toy store shelves and online sites are stocked with the latest, most innovative items. With so many customer touchpoints today, new opportunities and challenges exist in the toy industry.
SIS International Research has over 40+ years experience in Toy market research experience, making us a go-to for major toy makers, advertisers and product managers.
We provide Youth & Children’s research, Product Concept Testing, regulation insights, Market Opportunity studies, Point-of-Sale data, and Decision Maker research.
Nos solutions d’études de marché et de stratégie fournissent à nos clients les informations de pointe nécessaires pour atteindre leurs objectifs stratégiques.
Solutions d'études de marché sur les jouets
Nous fournissons research into Customers, Competitors, Supply Chains, Market Context and Cultures. Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.
Our Qualitative Research solutions include Focus Groups, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews. Our Quantitative Research solutions include Mobile and Online Surveys and Mall Intercepts. Our Strategy Research solutions include Competitive Analysis, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments. These solutions provide full insight into the entire business landscape.
À propos de l’étude de marché sur les jouets SIS
We incorporate focus groups, product testing, and concept testing techniques that provide our clients with the insight, data, and market analysis to make confident decisions about their products and services. Research methodologies such as “mall intercepts” shed bright point-of-purchase light on consumer preferences, behaviors, and attitudes.
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