Headquartered in New York City and with on-the-ground offices worldwide, SIS offer you in-depth insight and recommendations into the global marketplace. We deliver the around-the-clock project management and client servicing that is essential in a 24/7 global economy.
With our global team of diverse industry experts and world-renowned researchers and analysts, SIS helps you boost profits, identify new market opportunities, test products, gather data, understand customers, deter competitive threats, track industries, manage their supply chains and discover their full potential.
In our 40 years of experience, we have conducted consulting projects in over 135 countries – and we have served some of the world’s largest and most influential companies including over 70% of the Fortune 500.
SIS International Research: A Detailed Brand Story
Most market research firms tell you what happened yesterday. We tell you what’s happening tomorrow
We’ve seen it all. The trendy startup that needs to validate its million-dollar idea before running out of runway. The Fortune 500 giant trying to stay ahead of disruption. The government agency tasked with understanding complex global dynamics.
Our clients don’t just get research—they get an unfair advantage.
Our Origin Story
Founded in 1984 in New York City, SIS International Research was born out of a simple yet ambitious idea: to bridge the gap between data and decision-making. In its early years, SIS operated as a boutique research firm, providing customized solutions to businesses seeking clarity in competitive markets. The company quickly earned a reputation for delivering high-quality insights, combining rigorous methodologies with a deep understanding of client needs.
SIS Timeline 1984-2025
1984
Company Foundation
Ruth Stanat founds SIS International Research in New York City as a boutique market research firm, focusing on syndicated market intelligence reports.
Traditional Research
Manual Data Collection
1990
Expansión internacional
Major expansion begins with offices opening in Europe and Asia. Ruth Stanat personally travels to establish global operations spanning over 120 countries.
Inteligencia competitiva
Global Networks
1995
Digital Transformation Begins
Early adoption of computer-assisted data collection and analysis. Introduction of CATI systems and digital survey platforms.
CATI Systems
Digital Surveys
Statistical Software
2000
Internet Research Revolution
Launch of online research capabilities. Introduction of web-based surveys, online focus groups, and digital ethnography. Serving over 70% of Fortune 500 companies.
Encuestas en línea
analista de la red
Digital Ethnography
2005
Advanced Analytics Integration
Implementation of sophisticated statistical modeling and predictive analytics. Introduction of data mining techniques for consumer behavior analysis.
Análisis predictivo
Minería de datos
Modelado estadístico
2010
Big Data & Social Media Analytics
Expansion into social media monitoring and big data analytics. Introduction of sentiment analysis and real-time consumer tracking across digital platforms.
Grandes datos
Social Analytics
Análisis de sentimientos
Aprendizaje automático
2015
Advanced Research Platforms
Strategic investment in cutting-edge research capabilities. Launch of automated research tools and advanced consumer insight platforms with AI integration.
Natural Language Processing
Computer Vision
Automated Analysis
2020
Digital-First Research Model
COVID-19 accelerates digital transformation. Launch of fully virtual research capabilities with AI-enhanced video analytics and remote biometric monitoring.
Virtual Research
Emotion AI
Biometric Monitoring
2025
AI-Powered Future
Leading the industry with quantum-enhanced AI research, metaverse consumer analytics, and autonomous research systems that deliver insights in real-time.
Quantum AI
Metaverse Analytics
Autonomous Research
Core Values
At the heart of SIS International Research are three guiding principles:
🔹Innovación: Continuously adopting cutting-edge tools and methodologies to stay ahead of market trends. 🔹Integrity: Delivering unbiased and reliable insights to empower confident decision-making. 🔹Impacto: Transforming data into actionable strategies that drive measurable business outcomes.
Nuestro enfoque único
We deliver a unique blend of qualitative and quantitative research capabilities, advanced analytics, and strategic consulting.
🔹Soluciones a medida: Every project is customized to address specific client challenges. 🔹Alcance global: Operating in over 50 countries, with local expertise that ensures cultural relevance. 🔹Información procesable: Providing not just data but clear, strategic recommendations.
Milestones and Achievements
🔹Expansion: Opened offices in London, Shanghai, and Dubai, solidifying its global presence. 🔹Liderazgo en innovación: Early adoption of AI-driven analytics and digital ethnography tools. 🔹Client Impact: Partnered with leading brands to uncover market opportunities and drive growth.
Experiencia en la industria
SIS serves a diverse range of industries, including:
🔹Servicios financieros: Delivering insights on market trends, customer segmentation, and competitive intelligence. 🔹Tecnología y Telecomunicaciones: Helping clients navigate innovation and consumer preferences. 🔹Bienes de consumo: Understanding evolving customer behaviors to refine product offerings. 🔹Cuidado de la salud: Providing market forecasts and competitive landscapes for life sciences and healthcare solutions.
Looking Ahead
As the business landscape evolves, SIS International Research is committed to:
🔹Embracing emerging technologies like AI and blockchain to enhance research capabilities. 🔹Focusing on sustainability and ethical practices in data collection and analysis. 🔹Expanding partnerships with innovative startups to offer more agile and impactful solutions.
Why SIS International Research?
SIS is more than a research firm; it is a strategic ally for organizations aiming to turn complexity into opportunity. Our deep expertise, global reach, and unwavering commitment to excellence make us the partner of choice for businesses that demand clarity and results.
Trusted by Global Leaders
Trusted by Global Leaders
For over 40 years, SIS International has partnered with Fortune 500 companies,
innovative startups, and leading organizations worldwide to deliver actionable insights
and strategic intelligence that drive business success.
MICROSOFT
APPLE
COCA-COLA
BOEING
SAMSUNG
SONY
IBM
INTEL
DELL
FORD
TOYOTA
UNILEVER
GENERAL ELECTRIC
MASTERCARD
AMAZONAS
GOOGLE
NETFLIX
TESLA
NIKE
ADOBE
70%Fortune 500 Companies
135+Countries Served
40+Years of Excellence
1000+Successful Projects
Un equipo de talentosos profesionales de la investigación
Ruth Stanat
Presidente, Fundador
Ruth Stanat is the Founder and CEO of SIS International Research. Since 1984, she has assisted organizations with strategic planning, market research reports, market expansion or business development studies, and ad hoc research to answer specific business issues.
Más información sobre Rut
Ruth is also a recognized worldwide leader in providing customized tracking for competitive intelligence. She is a Charter Member of the Society for Competitive Intelligence Professionals and a recipient of the SCIP Fellows Award. During 1990-1993, Ruth personally traveled and expanded the SIS International organization, which spans over 120 countries in Asia, Europe, Latin America, and the Middle East.
Ruth founded the concept and implementation of “corporate intelligence networks.” In her first book, “The Intelligent Corporation,” she provided a methodology for implementing corporate intelligence networks. Ruth is also the author of “Global Gold – Panning for Profits in Foreign Markets,” published by AMACOM in 1998. This book is a guide on how to succeed in international markets. It contains contributions from over 30 authors from Asia, Latin America, Europe, and the Middle East. It includes the marketing successes and failures, cultural dos and don’ts and a complete reference guide. Her third book, “Global Jumpstart – The Complete Resource for Expanding Small and Mid-Sized Businesses,” was published in January 1999, by Perseus Books. This book instructs small businesses ($1 million – $100 million) on expanding their business globally.
Ruth Stanat was formerly a Vice President of Strategic Planning for the Chase Manhattan Bank, a Senior Planning Officer of the Mars Corporation and has held senior marketing and strategic planning positions with International Paper Company, Spring Mills, Inc. and United Airlines. She has made several media appearances on CNN Financial News, CNN Airport Channel, CNBC, NBC Biznet, Nations First Business, WCIU-TV, Business News Makers and WTLK-TV Daybreak. On the radio, she gave interviews on global business expansion. Specifically, she has given interviews on Bloomberg Business Journal and Tracking Business Leaders. She has been featured in Time Inc., Sales & Marketing Management, Industry Week, and Working Woman Magazine.
Ruth has traveled extensively and has lived and worked in Europe. She is conversant in French and German. Stanat holds a BS degree from Ohio University, graduating Cum Laude, and was a member of Phi Gamma Mu honorary society. She also holds an MA degree in Psychology and Statistics from New York University, Phi Beta Kappa, and an MBA degree in Finance from New York University, Beta Gamma Sigma honor society (Phi Beta Kappa equivalent).
Federica Sacchi
Director General, SIS EMEA – Londres, Reino Unido
Federica is the Director of Business Development EMEA at SIS. She is responsible for the sales of market research, market intelligence, and strategy solutions across Europe, the Middle East, and Africa. She was previously the Director of the International Division of Lorien Consulting.
Más información sobre Federica
She managed the inbound and outbound RFQs and client servicing in qualitative and quantitative research. Federica coordinated the International Research team, including qualitative and quantitative project managers. She participated in the company’s board and represented Lorien Consulting at the institutional level of international market relationships and partnerships. She is an expert in the markets for media, healthcare, food and beverage, retail, fashion, fast-moving consumer goods, and toiletries. Federica also has extensive experience in social and opinion research studies.
She received her Master’s Degree in Applied Social Sciences-Social Research Orientation from the prestigious Università Cattolica del Sacro Cuore in Italy. She also received her Bachelor’s Degree in Languages and Information and Communication Techniques from the same university. She is a native speaker of Italian, fluent in English, and conversant in French and German.
Brenda Luis
Asesor senior de telecomunicaciones e inalámbricos
Brenda has over 25 years of experience as a venture manager and business strategist. She has in-depth expertise in the mission-critical enterprise wireless systems and services market, including location services, CRM, security, payments processing, logistics, asset management, billing, and customer care.
Más información sobre Brenda
She has managed greenfield positioning, marketing strategy, business development, venture capital funding, and launch for 18 telecommunications firms, including mobile Internet, enterprise applications integration, voice processing, location determination, wireless data and network infrastructure ventures. Brenda has also managed e-commerce re-structuring projects for Digital, McGraw-Hill, The Equitable Companies, TRW and several systems integrators.
Anteriormente, tuvo una carrera corporativa de 15 años como analista de sistemas, gerente de proyectos y responsable de marketing en energía, transporte marítimo y metales internacionales en Exxon, Marine Management Systems y Pechiney Ugine Kuhlmann. En Exxon, estaba “enganchada” a la tecnología inalámbrica como miembro del equipo de lanzamiento del primer sistema global, interactivo y de control de buques por satélite en tiempo real.
Brenda graduated cum laude in economics from Smith College and holds an MBA from the University of Connecticut. She attended Harvard Business School’s PMD program and earned a certificate in Telecommunications Management from NYU.
Melinda Bush
CHA, asesor senior de viajes y hotelería
Melinda is one of the most well-known and respected experts on the issues affecting the hotel and tourism industries. With over 25 years of front-line experience building and managing the world’s largest travel trade publishing companies for William Ziff, Rupert Murdoch, and Reed Elsevier, Melinda is frequently cited in the press as among the most well-informed and influential executives in the hotel and tourism industries.
Más información sobre Melinda
Her achievements include the industry development of PEGASUS, the industry’s largest reservations provider; the global expansion of Hotel & Travel Index with 14 offices around the world to provide international marketing services to over 50,000 hotels and resorts; the early development and branding of Expedia under Microsoft ownership;
Entre sus clientes anteriores se incluyen firmas prestigiosas como The Carlyle Group Realty Fund, The Blackstone Group Realty Fund, Accor Hotels Worldwide, Jumeirah Holdings Dubai, Fairmont Hotels Worldwide, Taj International y Leisurescape Development Partners.
Her projects include the marketing, brand development and financing activities for major hotel and resort projects in China, Vietnam, Morocco, Vancouver, the Dominican Republic, St. Maarten, Panama, New York, Arizona, California, and Florida.
La Travel Industry Association of America la nombró Mujer del Año en Viajes. Recibió un doctorado honorario de la Escuela de Hospitalidad Johnson & Wales y es miembro honorario de la Sociedad de Hoteleros de Cornell.
Simón Margot
Consultor Senior – Jefe de SIS FinTech y SIS Blockchain
Simon is a Senior Consultant at SIS. He’s an expert in Acquisition Strategy (M&A), Portfolio Expansion, Technology Disruption (FinTech, AI, Blockchain, ML, etc.) & Market Entry Strategy.
Más información sobre Simón
Simon is part of the Strategy Team and head of FinTech Solutions at SIS. He has strength in seeing the larger picture of problems and targeting the key details that matter to SIS clients; he speaks French, English, and Spanish and has a basis in Mandarin.
Simon holds 2 master’s degrees in finance from Hult International Business School and a BSc. International from Loughborough University in the UK. He has worked and studied on 3 different continents and 5 different countries. After working as a Business Efficiency Consultant for STM in Singapore, he founded several IT startups in London and Europe. He assumed the role of Head of Finance for 2 years before starting and completing his MSc. Finance and joining SIS International.
Brian Jeon
Gerente de Desarrollo de Negocios
Brian is our sales manager at SIS. He can extract the most significant variables within the research design to provide direction and context in both the data collection process and the data synthesis and translation into strategic recommendations.
Más información sobre Brian
Brian holds a BA in Finance and Business Administration from Baruch College. Since joining our team, he has conducted a highly successful competitive intelligence project on Ride-Hailing Research for a highly regarded law firm based in Shanghai, China.
Brian has also conducted global real estate appraisals for education organizations in North America, Europe, Asia, Latin America, and the Middle East, where he developed a weighted scoring model to identify the best countries for business expansion. Brian presented the research and suggestions to the client to help make sense of the information and make strategic decisions for their organization.
Damir Gilyaz
Gerente de Inteligencia de Mercados
Damir has over 15 years of experience in the strategy, management, and marketing of complex equipment. He began his career at a German engineering company, where he identified potential equipment users across numerous industries in Eastern Europe, including food processing.
His primary responsibilities included conducting primary and secondary research and conducting technical and technological due diligence for clients from Western Europe, including companies such as KHS, the world leader in beer packaging technology. Damir received technological training at numerous world-leading German manufacturers, including Westfalia Separator and EPC Group. After graduating from the Hult IBS MBA program, Damir worked with US-based private clients and created a market entry strategy, including direct and indirect sales channels.
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