La región de Medio Oriente incluye países de Asia occidental y África del Norte y se destaca de otras regiones debido a su rico trasfondo histórico, cultural, económico y religioso. La región ha sido el origen de algunas religiones importantes como el cristianismo, el islam y el judaísmo. Una parte importante de la economía de Oriente Medio se sustenta en la producción de petróleo crudo.
En los últimos tiempos, varios países de la región han enfrentado agitación e inestabilidad política. Sin embargo, con precios estables del petróleo y esfuerzos continuos de algunos países para diversificar sus economías, la región está creciendo rápidamente, brindando una variedad de oportunidades y desafíos potenciales.
Investigación de mercado en Medio Oriente
La investigación de mercado en Medio Oriente puede brindar a los especialistas en marketing la oportunidad de comprender las tendencias de crecimiento actuales y las necesidades de los consumidores.
The countries that are typically considered part of Middle East include Yemen, United Arab Emirates, Turkey, Syria, Saudi Arabia, Qatar, the Palestinian Territories, Oman, Lebanon, Kuwait, Jordan, Israel, Iraq, Iran, Egypt, Cyprus and Bahrain.
Among them, Middle Eastern markets are highly diverse. Beyond Arabic, Persian and Turkish are two other commonly spoken languages in the region. The region contains economies that range from socialist economies to free market economies, providing additional complexity in understanding the region as a whole.
Oportunidades de petróleo y gas
The most significant support for the region’s economy comes from the oil production industry, both in terms of revenues and labor movement. However, countries like Turkey, UAE, Bahrain, Qatar and Iran are taking measures to diversify their economies.
Irán
Iran has the largest number of diverse industries. The country has nearly 40 established industries that include agriculture, telecommunication, automotive, petrochemicals, mining, banking, and financial services. Turkey is also going through reforms to privatize, industrialize, and diversify major economic industries to become a member of the European Union.
Arabia Saudita
Saudi Arabia is recently placing a greater emphasis on investments in the education sector because a large segment of its population is under the age of 15. Countries such as Egypt and Libya heavily depend on tourism to support their economies.
Los Emiratos Arabes Unidos
The United Arab Emirates is one of the most modern, diversified economies in the region. The country is largely dependent on foreign investments and tourism, and offers free trade agreements, no taxes, and complete ownership to foreign investors to encourage them. Israel is another highly developed state in the region, which ranks as the 15th País más desarrollado del mundo según el Índice de Desarrollo Humano.
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