The healthcare market is one of the world’s largest and fastest-growing industries. It offers treatments, pharmaceuticals and services to people who need preventive, rehabilitative or curative treatment. The Pharmaceutical industry, Biotechnology industry, Medical Device industry and several other life sciences industries in health care sector form the healthcare industry.

Cambios en la atención sanitaria

As the world is increasingly global, opportunities and challenges face health industries globally.  Ageing demographics in the Developed World and some major emerging markets such as China may have profound impact on the evolution of healthcare systems, technology, industries and regulatory affairs.  Likewise, growing societies in young emerging markets can mean further complexity in these industries.  Other complexities such as the regulatory landscape in major markets such as the United States can have profound impact on global healthcare markets.

Tomadores de decisiones en atención médica

Healthcare providers and professionals include hospital workers, clinical workers, doctors, payors, nurses, and volunteer health workers. The healthcare industry employs the largest number of people in the world.

La industria farmacéutica

The pharmaceutical industry consists of the development, production, distribution and marketing of drugs and medications and has a major share in the medical industry. It is one of the most regulated industries all around the world regarding the testing of drugs and safety of users.

Además, la industria de la biotecnología, a veces también conocida como ingeniería genética, utiliza organismos vivos para crear productos que pueden usarse para producir medicamentos. Dado que la industria no se limita estrictamente a la industria del cuidado de la salud, su desarrollo en el sector farmacéutico juega un papel vital.

Innovación digital en salud

Technology has increasingly played a key role in people’s lives, with the rising application of technology helping the healthcare industry to provide more efficient services and information to customers in an optimized manner. The emergence of information enables them to be increasingly aware of their needs.

Atención sanitaria centrada en el paciente

Another trend in the healthcare industry is a series of programs on how to raise awareness about health. They are being conducted by a large number of organizations in the industry. Furthermore, there is also an increased emphasis on providing customers information about their health, safety and disease prevention.

Otro avance en la industria es la transparencia que se ofrece en la estructura de precios. Debido a la gran cantidad de información, es posible que los clientes obtengan un desglose de sus costos de atención médica de manera conveniente, siendo el costo creciente de la atención médica uno de los principales problemas que afectan a la industria. El costo de la atención médica ha aumentado sustancialmente en los últimos años y la gente está cambiando a medicamentos de venta libre en lugar de medicamentos recetados.

Desafíos regulatorios

Other major challenges nowadays are strict laws and regulations that need to be abided by the industry to ensure safety and efficacy of medication and processes. Licenses and patents are an increasingly important competitive advantages.  HIPAA and Cybersecurity remain significant challenges. Some Healthcare leaders are looking to Artificial Intelligence to keep abreast of changes in Regulation and Compliance.

Cómo ayuda la investigación de mercado

Market Research provides data, insights and strategies to optimize treatments and improve lives.  Research uncovers patient journeys, attitudes, opinions, and behavioral insights.  It also tests products, treatments, advertisements, websites and apps.

Proporcionamos las siguientes soluciones:

• Mapeo del recorrido del paciente
• Etnografía del paciente
• Investigación del cuidador
• Entrevistas y opiniones de médicos
• Grupos focales y entrevistas con pacientes
• Investigación del administrador del hospital
• Investigación de dispositivos médicos
• Pruebas de anuncios farmacéuticos