El mercado del yogur estadounidense

Statistics show that 99.8% of the yogurt consumed in the U.S. is produced within the country, while only 0.2% is imported. Nevertheless, total imports of yogurt increased 500% from 2002 to 2008. In addition, the base number of a few million dollars in imports can show a big increase in imports with only a tiny increase relative to the total market. Therefore, this increase may not be a good indicator of a developing trend.

According to the source Packaged Facts, it is also projected that sales of cultured dairy products will increase to $15.4 billion by 2010. As shown in the table below, the CAGR from 2001-2005 for U.S. sale of cultured dairy products was 8.5% while the CAGR from 2006-2010 was 9.8%.

Dentro del sector de productos lácteos cultivados, se proyecta que los productos líquidos cultivados (yogur bebible/batido de yogur, kéfir, inyecciones de probióticos) experimenten la CAGR más fuerte de 37,71 TP3T durante el período 2005-2010. Más específicamente, las ventas de inyecciones de probióticos serán la principal fuerza impulsora de este número, creciendo a una asombrosa CAGR de 97,41 TP3T durante el período. Consulte la siguiente tabla para obtener más información.

Debido a que el yogur no bebible constituye la categoría más grande dentro de la categoría de productos lácteos cultivados, los mayores comercializadores de productos lácteos cultivados se encuentran en el negocio del yogur.

The following are examples of  supplier companies for the US yogurt market:

• Grupo Danone
• Kraft Foods
• Kemps, LLC
• Granja Stonyfield (Danone)
• Fage EE.UU. Corp.
• Lechería Springfield
• montaña Alta
• vaca marrón
• Alimentos Juana
• Lechería Alta Dena
• Horizonte orgánico
• Potencial de mercado de Lifeway Foods

By leveraging the opportunities for growth, the U.S. could perhaps even catch up with European consumption rates, which is 4-5 times higher. One area for this potential is the organic sector. With the society becoming more and more health-conscious, an increasing number of consumers are looking to include organic dairy foods in their diet. Manufacturers, marketers, and retailers have already been seeking to capitalize on this segment. This segment is a perfect opportunity for the yogurt market to grow, because it operates in conjunction with the trends of health and wellness.