Investigación de mercado en Túnez, África

Investigación y estrategia de mercado internacional de SIS

Industrias clave

Most of the land in Tunisia is arable. As a result, it exports wheat, barley, olives, dates, and fresh fruit. Its main export is olive oil.

Los sectores petrolero y minero también ganan mucho dinero. Los recursos extraídos incluyen fosfatos, hierro, minerales, zinc y oro.

Tunisia also has a strong services sector. The main focus of that sector is tourism. But, it also includes retail trade and defense. All of these sectors boost revenue.

Barrios

Túnez

Tunis is the largest city. It is also home to the most people. This bustling city offers a lot of energy with its busy nightlife. It’s where everyone comes to enjoy themselves. Tunis also has many ancient sites and museums.

sfax

Sfax es la segunda ciudad más grande de Túnez. Tiene muchos sitios y hermosas atracciones. Sfax tiene un puerto pesquero. También procesa fosfatos, aceitunas y frutos secos. Además, muchos habitantes de Sfax se dedican al comercio.

Susa

Sousse is the third-largest city in Tunisia. Like Tunis, this city offers sizzling nightlife. It also has beautiful beaches with turquoise waters. Sousse has a rich history. In addition, it offers many fun activities. In fact, Sousse is the perfect getaway.

Tendencias

Ecommerce is a trend that continues to grow in Tunisia. Moreover, more digital networks are being installed right through the country. Because of this, Tunisians are doing more and more online shopping.

The energy market of Tunisia has also seen growth. Tunisia produces thermal power from natural gas. In fact, it is the main source of energy. The government is also increasing other energy sources such as hydro and wind power throughout the country.

Beneficios y Fortalezas del Mercado

Tunisia’s tourism sector is growing. History buffs love Tunis since it is the gateway to the ancient city of Carthage. The country expects the tourism sector to take off post-COVID.

Another market strength is Tunisia’s strategic location. Its position is perfect to supply Europe. This location makes it a prime trading partner with many countries.

Base de consumidores

El pueblo de Túnez es muy selectivo. Investigan mucho antes de comprar. Los tunecinos también controlan la calidad en comparación con los productos de la competencia. La promoción de su producto es única. Es una mezcla de boca a boca de familias y venta directa. Así, la opinión pública puede decidir las ventas y la posición de una empresa en el mercado.

La mayoría de las empresas líderes tienen agentes en casi todas las ciudades y barrios. De hecho, los clientes locales a menudo no están dispuestos a comprar nuevos productos y marcas si no tienen agentes.

Reasons to Grow Your Business in the North Africa Market

Again, the strategic location is an advantage. That’s because it’s so easy to ship goods to Europe. Tunis, the capital, is also in the right spot. It’s easy for business owners to trade with Europe. Investors should not miss this chance.

La sociedad tunecina es acogedora y tiene una gran comunidad de expatriados. Además, su plantilla es de alto nivel. Los tunecinos han demostrado que pueden trabajar bien con personas de otros países.

El país también tiene un excelente sistema escolar. Esta noticia puede suponer un alivio si tienes una familia joven. Además, Túnez es el lugar perfecto para iniciar su negocio.

Another reason to choose Tunisia is that the government is trying to increase foreign direct investment. Already it gives excellent tax breaks to foreign investors. But, there is a downside. You’ll only get the exemption if no company in Tunisia produces something similar. The government also limits the VAT charged for importing capital goods.