Marktforschung zum Klimawandel

Climate change is the long-term change in temperatures and weather patterns. Another definition is that it denotes a change in global or regional climate patterns. These changes can be natural, but human activities have been the leading cause of climate change. Most of the Climate Change we experience today is due to burning fossil fuels, which produce heat-trapping gases.

Diese Definition zeigt, dass sich das Klima seit dem 19. Jahrhundert bis heute verändert hat, und wir sind sicher, dass wir dafür verantwortlich sind. Darüber hinaus sind in unserem Alltag viele Dinge mitverantwortlich, die den Klimawandel verursachen. Wir holzen Wälder ab und verbrennen fossile Brennstoffe. Diese Aktivitäten beeinflussen die Temperatur der Erde zusätzlich. Sie fügen den bereits in der Atmosphäre vorhandenen Treibhausgasen große Mengen hinzu. Die Folgen sind der Treibhauseffekt und die globale Erwärmung.

Warum ist der Klimawandel wichtig?

Es ist sehr wichtig zu verstehen, wie sich das Klima verändert. Ein solches Verständnis gibt uns die Möglichkeit, uns auf die Zukunft vorzubereiten. Das Wissen über die Veränderungen ermöglicht es uns, Dinge vorherzusagen, beispielsweise wie viel Regen der nächste Winter bringen wird. Sogar, wie stark der Meeresspiegel aufgrund der höheren Meerestemperaturen ansteigen wird.

For people everywhere, knowing about the climate is essential. It affects farmers’ crop cycles, which in turn impact food supply. Hence knowing the upcoming weather will help with better planning of events.

Climate Change Market Research: How Industrial Leaders Convert Disclosure Pressure Into Competitive Advantage

Industrial leaders are reframing climate exposure as a procurement, capital allocation, and pricing question. Climate Change Market Research is what separates firms that win share from those that absorb cost.

The shift is structural. Customers ask for product carbon footprints in RFQs. Lenders price transition risk into credit spreads. Insurers reprice physical risk by asset and zip code. Procurement organizations at Schneider Electric, Siemens Energy, and Maersk now treat embedded emissions as a line item alongside total cost of ownership. The companies pulling ahead built the evidence base early.

Why Climate Change Market Research Now Sits Inside Capital Allocation

Climate exposure used to live in sustainability reports. It now lives in pricing decisions, supplier qualification audits, and bill of materials optimization. CSRD and the SEC climate disclosure rule push Scope 3 reporting into audited territory. CBAM applies a carbon price at the European border on cement, steel, aluminum, fertilizer, hydrogen, and electricity. The result is a measurable cost gradient across suppliers that procurement teams can act on.

The opportunity is asymmetric. Suppliers with verified low-carbon bills of materials win contracts at premium spreads. Those without verification face exclusion from approved vendor lists at firms like Apple, Walmart, and Unilever. Climate Change Market Research quantifies that spread by SKU, by region, and by buyer category.

According to SIS International Research, industrial buyers in Europe and North America increasingly weight verified emissions intensity alongside price and lead time during supplier qualification, with the heaviest weighting concentrated in steel, chemicals, and electronics components categories where CBAM and customer Scope 3 commitments overlap.

The Four Decisions Climate Change Market Research Actually Informs

Useful research ties to a specific capital decision. Four recur across industrial portfolios.

Product reformulation economics. Will customers pay a premium for low-carbon steel, green ammonia, or recycled aluminum, and at what spread? B2B expert interviews with category managers at named OEMs reveal the willingness-to-pay band by application. Automotive closures tolerate a different premium than structural members.

Geographic exposure modeling. Which assets sit in basins, coastlines, or grids that face physical risk or carbon-price differentials? Reshoring feasibility analysis ties this to labor, logistics, and incentive stacks under the Inflation Reduction Act and EU Green Deal Industrial Plan.

Supplier qualification. Which tier-two and tier-three suppliers can document verified emissions, and which require co-investment to get there? Installed base analytics combined with supplier audits identify the gap.

Capital expenditure sequencing. Electrification of process heat, hydrogen pilots, and on-site generation each have different payback profiles. Total cost of ownership modeling across a ten-year horizon separates strategic CapEx from greenwashing.

What the Best Industrial Firms Do Differently

The conventional approach treats climate research as an ESG reporting exercise. The better approach treats it as competitive intelligence on three named axes: customer willingness-to-pay, supplier readiness, and regulatory trajectory by jurisdiction.

Schneider Electric built a sustainability consulting business by mapping its own customers’ transition needs first. Ørsted exited oil and gas after structured market entry assessments showed offshore wind margins would compound while hydrocarbon returns compressed. Holcim repositioned around lower-carbon cement formulations after concept-product fit testing with major construction buyers in Europe and North America validated the premium.

SIS International’s structured expert interviews with senior procurement and sustainability leaders across industrial buyers indicate that verified emissions data from suppliers, not pledges, increasingly drives shortlist decisions in categories tied to customer Scope 3 targets.

The SIS Climate Decision Matrix

SIS uses a four-quadrant frame to organize industrial climate research scope.

Source: SIS International Research

The matrix forces a single question per category: where does this product sit, and what evidence confirms it? Categories migrate across quadrants as regulation tightens and customer commitments mature. Steel moved from low-WTP to high-WTP in automotive within three years. Cement is moving now in commercial construction.

Methodologies That Produce Decision-Grade Evidence

Climate research fails when it relies on secondary data and vendor claims. It succeeds when it triangulates primary evidence across buyer, supplier, and regulator.

B2B expert interviews with procurement leads, sustainability officers, and category managers at named buyers establish willingness-to-pay bands and supplier qualification criteria. Twenty to forty interviews per category typically saturate the insight.

Competitive intelligence audits map verified emissions disclosures, certified product declarations (EPDs), and capital announcements across the named competitor set. This separates real progress from press releases.

Market entry assessments for low-carbon product variants combine concept testing with channel economics modeling. The output is a defensible price and volume forecast tied to specific customer segments.

Voice of customer programs running on quarterly cadence track how buyer priorities shift as their own Scope 3 targets approach.

SIS International’s proprietary research across industrial categories indicates that firms combining structured B2B interviews with competitive intelligence on verified emissions disclosures identify pricing opportunities six to eighteen months before they appear in published indices.

Where Industrial Leaders Are Allocating Research Budget

Three patterns recur across recent engagements. First, supplier readiness audits expand as Scope 3 reporting deadlines approach. Buyers want to know which suppliers can document, which can improve, and which require replacement. Second, geographic exposure modeling intensifies as CBAM expands beyond its initial six categories and as US state-level disclosure rules diverge. Third, product-level carbon footprint research moves from sustainability teams into commercial teams, because the data now drives quotes.

The firms moving fastest treat Climate Change Market Research as a continuous program, not a one-time study. They refresh willingness-to-pay bands annually, audit supplier readiness semi-annually, and re-baseline regulatory exposure quarterly. The cost is modest. The downside of operating blind is contract loss.

The Conversion Path

Industrial leaders weighing reformulation, reshoring, or supplier consolidation decisions need evidence calibrated to their specific buyer set and asset footprint. Generic ESG reports do not answer category-specific pricing questions. Custom Climate Change Market Research does.

Über SIS International

SIS International bietet quantitative, qualitative und strategische Forschung an. Wir liefern Daten, Tools, Strategien, Berichte und Erkenntnisse zur Entscheidungsfindung. Wir führen auch Interviews, Umfragen, Fokusgruppen und andere Methoden und Ansätze der Marktforschung durch. Kontakt für Ihr nächstes Marktforschungsprojekt.