أبحاث السوق في تونس وأفريقيا

الصناعات الرئيسية

Most of the land in Tunisia is arable. As a result, it exports wheat, barley, olives, dates, and fresh fruit. Its main export is olive oil.

ال oil and mining sectors also make lots of money. The resources mined include phosphates, iron, ore, zinc, and gold.

Tunisia also has a strong services sector. The main focus of that sector is tourism. But, it also includes retail trade and defense. All of these sectors boost revenue.

أحياء

تونس

Tunis is the largest city. It is also home to the most people. This bustling city offers a lot of energy with its busy nightlife. It’s where everyone comes to enjoy themselves. Tunis also has many ancient sites and museums.

صفاقس

صفاقس هي ثاني أكبر مدينة في تونس. تحتوي على العديد من المواقع والمعالم السياحية الجميلة. يوجد في صفاقس ميناء للصيد. كما يقوم بمعالجة الفوسفات والزيتون والمكسرات. بالإضافة إلى ذلك، يمارس العديد من أهل صفاقس التجارة.

سوسة

Sousse is the third-largest city in Tunisia. Like Tunis, this city offers sizzling nightlife. It also has beautiful beaches with turquoise waters. Sousse has a rich history. In addition, it offers many fun activities. In fact, Sousse is the perfect getaway.

اتجاهات

Ecommerce is a trend that continues to grow in Tunisia. Moreover, more digital networks are being installed right through the country. Because of this, Tunisians are doing more and more online shopping.

The energy market of Tunisia has also seen growth. Tunisia produces thermal power from natural gas. In fact, it is the main source of energy. The government is also increasing other energy sources such as hydro and wind power throughout the country.

فوائد ونقاط القوة في السوق

Tunisia’s tourism sector is growing. History buffs love Tunis since it is the gateway to the ancient city of Carthage. The country expects the tourism sector to take off post-COVID.

Another market strength is Tunisia’s strategic location. Its position is perfect to supply Europe. This location makes it a prime trading partner with many countries.

قاعدة المستهلك

The people of Tunisia are very selective. They do a lot of research before they buy. Tunisians also check quality compared to competing products. Their product promotion is unique. It is a mix of word-of-mouth from families and direct selling. Thus, public opinion can decide a company’s sales and place in the market.

معظم الشركات الرائدة لديها وكلاء في كل مدينة وحي تقريبًا. في واقع الأمر، غالبًا ما يكون العملاء المحليون غير راغبين في شراء منتجات وعلامات تجارية جديدة إذا لم يكن لديهم وكلاء.

Reasons to Grow Your Business in the North Africa Market

Again, the strategic location is an advantage. That’s because it’s so easy to ship goods to Europe. Tunis, the capital, is also in the right spot. It’s easy for business owners to trade with Europe. Investors should not miss this chance.

المجتمع التونسي مرحب، وفيه جالية كبيرة من المغتربين. علاوة على ذلك، فإن قوتها العاملة ذات مستوى عالٍ. لقد أثبت التونسيون أنهم قادرون على العمل بشكل جيد مع أشخاص من بلدان أخرى.

تتمتع البلاد أيضًا بنظام مدرسي ممتاز. قد يكون هذا الخبر مصدر ارتياح إذا كان لديك عائلة شابة. علاوة على ذلك، فإن تونس هي المكان المثالي لبدء عملك.

Another reason to choose Tunisia is that the government is trying to increase foreign direct investment. Already it gives excellent tax breaks to foreign investors. But, there is a downside. You’ll only get the exemption if no company in Tunisia produces something similar. The government also limits the VAT charged for importing capital goods.