策略

不滿意的客戶可能會為公司帶來嚴重後果。了解更多如何提高客戶滿意度。

了解多個支持者和影響者如何提升您的品牌。

可持續的競爭優勢是為客戶提供價值而不被模仿的優勢。

公司需要位於客戶和利害關係人所在的地方。網路比以往任何時候都更成為企業與其利害關係人之間的重要連結點。在這場經濟衰退中，網路衝浪者徹夜不眠地上網衝浪，尋求娛樂、見解和其他對他們有意義的內容。

了解家樂福向阿拉伯聯合大公國杜拜擴張的經驗。

Ruth Stanat 記得她在 1990 年發表的有關戰略情報的文章。

全球競爭對手永遠不會停止他們的戰略規劃和競爭監控在任何經濟衰退中，公司可能會傾向於相信他們的競爭對手已經「關閉」了他們的市場研究和競爭情報預算。雖然企業預算被削減，但企業可以透過多種方式在今年和未來幾年繼續進行競爭監控… 閱讀更多

如何在經濟衰退期間繼續在新興市場擴張
Ruth Stanat，SIS 國際研究公司總裁兼首席執行官
2009 年 1 月 26 日

背景

Understand the pros and cons of discounting at super luxury retailers.

The 2008 US Presidential Election was fascinating for a multitude of reasons, but in particular because of the use of new marketing.

By Dmitry Shimanov, General Director of MAR Consult Research Agency
Also accessible on SIS Worldwide Intelligence Library. One of the common mistakes existing in business circles is that marketing research is necessary only for large companies. As a matter of fact, small businesses require it as much as transnational corporations.
Why? Here are four reasons.

First, in order to expand market share, small companies need to find a suitable niche. This is why market analysis and SWOT analysis of competitors will be required. Second, small companies deal with extreme pressure of competition. They have to keep hold of every client, and to do so, complete information on consumers is necessary (from social and demographic features to psychographic portrait).