期刊

病毒視訊市場研究

SIS 國際市場研究與策略

Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today’s consumers spend less time watching conventional television and reading print … 閱讀更多

Vox Pop 市場研究

SIS 國際市場研究與策略

Vox populi, commonly known as vox pops, are insight interviews with people part of a target segment or the general public.  These research interviews may occur in stores or on the street. Vox pops may have many beneficial applications for the field of market research.  Opinion interviews can provide useful information about consumers’ opinions of … 閱讀更多

魚子醬市場研究

SIS 國際市場研究與策略

2011年初,俄羅斯政府終止了對歐洲魚子醬出口的禁令。俄羅斯政府於2002年實施了這項禁令,以製止亞速海和里海的鱘魚過度捕撈和偷獵。在蘇聯時期,世界上最令人垂涎的魚子醬——黑魚子醬的主要來源是… 閱讀更多

忠誠度市場研究

SIS 國際市場研究與策略

消費者忠誠度是組織與其顧客之間的信任關係。忠誠的客戶可以使您的業務更有利可圖。

數位時代的行銷與廣告

SIS 國際市場研究與策略

Marketing is an ongoing process that evolves with time.  A core function of marketing is to create awareness, demand, and value for the product. Traditional mass marketing methods are intensively challenged by new media and technology. Amid these new challenges and changes, marketers are finding creative and effective ways to reach customers. Opportunities in Digital … 閱讀更多

教育產業市場研究

SIS 國際市場研究與策略

SIS 是教育市場研究領域的領導者。我們提供數據、見解和策略來發現新機會。

了解中國的影子銀行體系

SIS 國際市場研究與策略

隨著中國經濟成長放緩至1999年以來的最低水平,中國的影子銀行體系,即不受監管機構控制的非正式融資市場,最近受到密切關注。違約。 閱讀更多

永續農業市場研究

SIS 國際市場研究與策略

永續農業的誕生源自於對工業方法的拒絕,轉而採用促進自然生態過程的方法。

SIS 國際研究中心慶祝成立 30 週年

NEW YORK/LONDON/SHANGHAI (November 26 2012)——-SIS International Research, a global market research and market intelligence firm, will celebrate its 30 year anniversary in New York in December. Since its founding, SIS has been at the forefront of business research and market intelligence consulting in a complex global economy.  Headquartered in New York City, the company has … 閱讀更多

中東市場研究

SIS 國際市場研究與策略

中東的市場研究可以為行銷人員提供了解當前成長趨勢和消費者需求的機會。