蒙特塞拉特島的市場研究

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蒙特塞拉特是英國海外領土。該島位於安提瓜島西南約 27 英里、瓜德羅普島西北 30 英里處。首都普利茅斯位於南部，是 1997 年之前唯一的入境口岸。結果，政府將大部分權益轉移到布雷德斯莊園。這個新城鎮通常被稱為“布雷德斯”，位於島的北半部。

社群

• 自 1998 年以來，布雷德斯莊園一直是蒙特塞拉特事實上的首府。
• 戴維山 (Davy Hill) 靠近布雷茲莊園 (Brades Estate)。聖約翰定居點位於東南方一英里多一點。
• 小灣是一個港口城鎮，正在建設為蒙特塞拉特未來的首府。它毗鄰布雷德斯莊園。

重點產業

Montserrat’s primary industries are tourism, textiles, and rum. Most of the exports consist of electronic parts sold to the United States. Other exports include plastic bags, limes, hot peppers, live plants, and cattle. The economy is small and open, and centered on tourism and construction. Tourism is the most important sector and accounts for about one-fifth of the GDP. Agriculture is also a key industry in Montserrat.

趨勢

該島仍在經歷 1997 年蘇弗里耶爾火山爆發的影響。英國政府提供了島上的大部分營運預算，其中大約包括 每年 2500 萬英鎊。它確保來自許可證、費用和財產稅的其他收入。它還透過對進口商品徵收關稅來獲得收入。

蒙特塞拉特市場的優勢與優勢

This benefit may seem like a paradox. The very volcano that destroyed two-thirds of Montserrat has become a benefit. Not only does the island have a volcano, but that volcano is alive. Many people who saw the eruptions are there to tell their stories. It’s great stuff for tourism. The island’s strategic location is another benefit. Marketing efforts can reach English-speaking visitors in Antigua. They can also get to Dutch-speaking ones in Sint Maarten and French through Guadeloupe.

消費者基礎

數據顯示，蒙特塞拉特一半人口是女性，另一半是男性。島上不到百分之十的居民居住在城市中心。其餘的人則生活在農村地區。至於線上數據，蒙特塞拉特擁有約 3000 名社群媒體用戶。這個數字約佔總人口的 63%。因此，Facebook 廣告的覆蓋範圍相當不錯。蒙特塞拉特島只有大約三分之一的人使用 Instagram。相比之下，LinkedIn 的用戶群佔總人口的三分之二。

在蒙特塞拉特市場發展業務的原因

The island continues to make headway since the volcanic eruptions. It has special trade agreements with Canada, the United States, and other Caribbean islands. Thus, there are potential markets for any business willing to take a chance. Also, Montserrat is a British overseas territory, so it has open-door access to the EU. Another plus is that the government embraces ex-pat investments. It has made it easy to buy domestic and business properties.

關於蒙特塞拉特的市場研究

SIS International offers Qualitative and Quantitative data. This data is a boon for companies wishing to invest in Montserrat. Our UX and Strategy Market Research will give your company insights that will help it to get, keep, and grow customer relations. Together we can develop a Go-To-Market Strategy. You can bypass the maze of marketing lingo and buzzwords and go straight to making profits. Market Research helps companies develop through proper planning and organization. It also allows them to control their resources to meet market needs.