紐西蘭市場研究
時間able of Contents
紐西蘭位於太平洋。
毛利人稱之為“長白雲之地”，由約 600 個小島組成。它有兩個主要島嶼——南島和北島。土地總面積為 268,000 平方公里（103,500 平方英里）。紐西蘭大部分人口居住在奧克蘭，首都威靈頓市。
英語是紐西蘭的主要語言。它擁有 490 萬人口，其中大多數人是歐洲人。
在 紐西蘭 的季節
春季為 9 月至 11 月，夏季為 12 月至 2 月。秋天是 3 月至 5 月，冬季是 6 月至 8 月。沿海地區氣溫往往溫和。如果你去內陸，溫度可以低至-10℃。前往遙遠北方的旅客將體驗亞熱帶氣候。
New Zealand has many scenic trails and picturesque locations. You can even hike through some of Lord of the Rings filming locations (yes, you heard right). It can make you feel as if you are in Middle-earth. New Zealand offers both sides (and the middle) of the world. You can jump off one of the world’s highest cliffs in Queenstown. Alternatively, you can visit the illuminated caves in Waitomo Glowworm.
投資紐西蘭
紐西蘭是一個已開發國家，實行混合市場原則。除服務業外，其經濟驅動力還包括農業、漁業和園藝業。將這些部門發展為更突出、更有效的產業的機會已經成熟。
New Zealand Market: Key Economic Drivers and Strategic Research Areas
| Core Sector | Key Market Driver & Global Position | Strategic Market Research Focus |
|---|---|---|
| Agriculture & Food Exports | Global leader in **dairy** and high-value exports (e.g., Kiwifruit, Wine). Strong reputation for quality and **clean production**. | Global consumer perception testing for premium brands, supply chain analysis for new export logistics, and **traceability** technology adoption studies. |
| 觀光與旅館業 | Attracts high-value travelers seeking nature and adventure. A major economic pillar focused increasingly on **sustainable tourism**. | Traveler behavior and sentiment analysis by source market (e.g., Asia, North America), optimizing digital booking experiences, and gauging demand for **eco-certification**. |
| 技術與創新 | Rapid adoption of new technology and a supportive regulatory environment for **Fintech** and **HealthTech** innovation. | **Quantitative surveys** on digital service penetration, competitive analysis for SaaS market entry, and market sizing for specific B2B technology solutions. |
| Manufacturing and Construction | Domestic demand for housing and infrastructure, requiring complex **logistics** and sustainable building materials. | B2B decision-maker interviews on material selection (Qualitative), market acceptance of imported versus local building products, and analysis of construction labor shortages. |
農業
農業是紐西蘭商業產業的先驅。畜牧業，包括養羊、肉牛飼養和新興但流行的養鹿業，構成了該部門最主要的部分。乳牛養殖也分享了一塊蛋糕，紐西蘭供應了全球牛奶需求的 2.2 %。
奇異果是紐西蘭最重要的出口產品。農民也種植櫻桃、杏、桃子和李子等水果。此外，他們還為當地釀酒廠生產葡萄並出口到市場。它被稱為葡萄栽培，是紐西蘭一個不斷發展的產業。
林業
紐西蘭向澳洲、中國、韓國和日本出口大量木材。
礦業
紐西蘭自然資源豐富。石油、天然氣、鐵礦石、煤炭、白銀和黃金是紐西蘭開採用於出口的一些主要自然資源。
釣魚
紐西蘭擁有充滿活力的漁業，出口約 90% 的漁獲量。該國的漁業領土面積為 2.5 平方英里。隨著消費者尋求更健康的食品選擇，對魚類的需求持續成長。紐西蘭大力發展養魚業，牡蠣和貽貝等海鮮都出現在出口餐桌上。
在新西蘭做生意的好處
政府提供稅收優惠以鼓勵投資。一些主要功能包括：
- 雙重課稅減免
- Income exception for overseas investment, which can mean up to a 4-year tax exemption
- 企業稅率28%
- 大多數投資無需繳納資本利得稅
關於紐西蘭的市場研究
Qualitative and Quantitative Research help businesses wishing to invest in New Zealand. With research, they can understand how customers may respond to a new product. Research can pinpoint potential issues that may affect business decisions. Qualitative Market Research uncovers the reasons and behaviors behind purchasing, and includes methods such as Focus Groups, Customer Interviews and Online Communities. Quantitative Market Research measures the extent of buying behavior and includes methods such as Online, App and Mobile surveys. Strategy Research uncovers new market opportunities and strategic threats. Key Strategy Research solutions include Competitive Analysis, New Market Opportunity and Go-To-Market Strategy. With Research and Strategy solutions, companies have the opportunity to explore their most pressing strategic issues. We can help you to improve efficiency, profitability, and market share.
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關於 SIS 國際
SIS國際 提供定量、定性和策略研究。我們為決策提供數據、工具、策略、報告和見解。我們也進行訪談、調查、焦點小組和其他市場研究方法和途徑。 聯絡我們 為您的下一個市場研究項目。
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