台灣市場調查

台灣週邊國家

台灣位於中國海以南、菲律賓以北。這個島國距離中國東南部海岸 110 英里。台灣海峽，又稱福爾摩沙海峽，將台灣與大陸分開。台灣的財富來自受過良好教育的公民。他們中的許多人從中國大陸遷往台灣。

市場的消費者基礎、優勢與優勢

中華民國的一部分： Taiwan is well known for petroleum and iron refineries. Steel armaments and machinery production are among the goods and services Taiwan offers.

陳水扁總統就任並隨後退休後，台灣政局一直不穩定。無論如何，經濟專家預測該國經濟將會擴張。 

世界上沒有多少國家承認台灣是一個國家。確實存在的國家包括瓜地馬拉、海地、馬紹爾群島和梵蒂岡城。 

台灣——因政治分離而誕生：該國遭受了世界超級大國的敵視。由於各種原因，該國的國際商業界停止了交易。所以，台灣連籌資都失敗了。

儘管面臨這些經濟挑戰，台灣的人均國內生產毛額仍然很高。事實上，他們的人均GDP數字僅次於日本和韓國。 

多年來，日本一直是低成本、高品質產品的製造商。其中一些產品包括消費性電子產品、家用電器和製造零件。然後日本就遇到問題了。這種情況被稱為「中等收入陷阱」。從本質上講，他們變得太富有了。所以過了一段時間，低成本製造就不再是他們的領域了。

Taiwan was ready to take up Japan’s former domain and prepared to do low cost manufacturing a decade before mainland China. Mainland China wasn’t even on international companies’ radar as a place to do business. China got a headstart, especially since it had the right workforce. But multinational companies were always interested in Taiwan. Foxconn, IBF, and Sony corporation started a collection of well-known companies. HTC ACER and ASUS are all headquartered in Taiwan and sell products all over the world.

台灣的經常帳盈餘是所有國家中最強的之一。他們龐大的外匯存底進一步有助於這一點。他們能夠與其他國家交換貨幣以協助他們的貿易。同時，他們能夠追蹤自己的貨幣，確保其保持競爭力。

東南亞的門戶

大多數國際遊客前往台灣是出於休閒目的。這個國家有幾個歷史悠久的目的地和冒險之旅。

The New Southbound Policy facilitated the union between Taiwan and Southern Asia. That union that has – so far – been beneficial. It is the signature of President Tsai Ing-Wen’s foreign policy. President Tsai plans to help sustain the status quo of cross-Strait relations. The main goal of the New Southbound Policy is to “Bid farewell to past dependency on a single market.”

Taiwan yearns to diminish its sole economic reliance on mainland China. That was essential to prior administrations’ southbound policies.

Taiwan grew between the years 2002-2008. In 2008, Taiwan rose to 10.4 billion. Nonetheless, that does not outmatch mainland China, whose growth was incomparable. As the promotional plan on Yuan’s website says it best. “The essence of the New Southbound Policy is to forge a new and mutually beneficial model of cooperation and create a sense of economic community”.

法治

The Taiwan Rule of Law aims to nurture the study of Taiwan’s Legal evolution. Another goal is to promote a popular and academic understanding of Taiwan’s achievements. The nation lived under Martial Law for over thirty years. The Martial law ended when a new president (President Chiang Ching-Kuo) came into power on 15 July 1987. The legal landscape of Taiwan has transformed since Martial law ended.

關於台灣市場研究

SIS International conducts Qualitative Research, Quantitative Research, and Strategy Research in the Taiwan market. Methods include Focus Groups, Social Media Interviews, and Surveys. Contact us now for a consultation to find out how we can help you expand your business.