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多國醫療保健案例研究

SIS 國際研究代表我們的一位客戶進行了一項線上研究，該客戶與一家全球製藥公司密切合作。這項研究的主要重點是來自北美和西歐/北歐 6 個不同國家的患者，他們都因慢性疼痛管理而被診斷出患有阿片類藥物引起的便秘。所有國家的總體樣本總計為 500 名患者，這是經過 20 分鐘的線上調查後獲得的。

SIS 編程並主持了此次調查，為本計畫目的翻譯了四種語言的覆蓋圖，並進行了交叉製表和分析。

在與客戶共同確認問卷設計後，研究最終啟動，並在三週的實地考察活動和一整週的數據分析和呈現內順利完成。

Project managers from two different SIS offices covering multiple time zones around the globe worked together closely with the client on this study, and ensured that the flow of information to and from the client was never interrupted in order to provide constant fieldwork updates and answers to our client’s queries almost instantly.

The fieldwork process included some nuances. The study took place in all countries simultaneously, so accuracy and efficient coordination were key considerations. In addition, it was important to adapt and localize the list of medications into each of the 6 countries, and ensure that questions and selections were relevant in each market. For instance, medications can hold different names in different countries or can only be present in certain countries. Therefore, a robust secondary research effort can be crucial in contextualizing and analyzing feedback and data.

我們從這項研究中收集到的一些主要發現包括：

女性的回覆率較高 (55%)，超過一半的受訪者年齡在 45 歲以上 (55%)。
回覆率較高的國家是加拿大、美國和英國。
大多數受訪者 (44%) 在過去 1-5 年內患有與癌症無關的持續（慢性）疼痛。
超過一半的受訪者 (60%) 的疼痛程度從 7 級到 10 級不等（1 級表示微弱，10 級表示他們能想像到的最嚴重的疼痛）。

Overall, this study was a success and provided insight for meaningful change and development. Moreover, at SIS, our dedicated teams in 9 locations spread across 4 continents offer clients access to knowledge from developed to emerging markets. Our extensive global network, further extends our geographic reach, providing both local insights and global perspectives.

儘管受訪者透過回答分享了個人詳細信息，但回答問題時不必面對主持人或打電話，這會影響他們回答的誠實程度。

Online surveys also have drawbacks, compared to traditional qualitative methods for instance. There are no trained interviewers to probe respondents and gather additional data, and some countries do not have the same internet/mobile coverage as others, which could limit the sampling and respondent availability.

請聯絡我們以了解您在歐洲的下一個醫療保健市場研究計畫。