教育產業市場研究

The Education industry is evolving with new technology, globalization, and the rapidly changing needs for emerging skills.

Some of the major Ivy League universities have gone global by setting up their campuses in different countries. India announced opening its education industry for foreign universities.  Countries such as China, the United Arab Emirates, Qatar and beyond have sought to attract major universities and help them incubate talent.

This integration in the global education sector has been going on for quite some time. Initially, universities offered a number of student exchange programs and affiliation with local universities of developing economies to improve their level of education and human capital formation. Some higher-ranked universities also offered faculty training programs for other universities.  Universities now build campuses abroad.

海外擴張並非沒有風險。

Michigan State University shut down its Dubai campus recently due to a lack of students.

Foreign universities can face challenges such as reduced demand, price sensitivity to tuition fees and expenses, logistical hurdles and competition with local educational institutes.  Further competition with online institutions provides further competitive pressure as online offerings become increasingly sophisticated.

Some institutions are now dependent on foreign students, which can raise strategic questions for organizations. In countries like Australia and the United States, public debates have emerged about foreign students studying in their countries and Affirmative Action.

教育服務正在線上發展

The rise in online courses can spark a decline in traditional campuses.  Online degrees could be a potential source of opportunity allowing some to go global without having physical campuses, and could provide other benefits to students such as convenience.  Online learning also can provide students with more options to select from at potentially lower fees.  Other substitutes to traditional higher learning programs include professional certification programs.

課堂學習方法現在正在迅速發展，變得有效率且互動。新技術和學習管理系統（LMS）在促進講座中的使用越來越多地提供了更具互動性的體驗。

市場研究揭示機會與挑戰

Executive Education and Corporate Training programs are major opportunities for Education institutions.  Technology adoption and training programs are also other ways for universities to become more attractive and competitive.

即使在今天，影響教育產業的一項挑戰是缺乏有效的行銷傳播。與學生就相關教育計畫進行的交流越來越多地在網路上進行。

如今，由於全球化，教育產業面臨一些快速的結構性變化，但有效地適應這些挑戰才能取得成功。

關於 SIS 教育市場研究

SIS International Research is a leader in Education Market Research.  We have provided insight, tools and strategies to some of the most prestigious universities and institutions around the world.

Our Qualitative Research includes Student Interviews, Decision Maker Interviews and Focus Groups.  Our Quantitative Research solutions include surveys.  Our Strategy Group conducts Competitive Analysis, Market Assessments, and Market Opportunity and Entry services.

We also provide EdTech Research and Strategies that uncover insight into the usability of digital services such as Learning Management Systems and classroom technologies.

 

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